Digital Marketing Specialist

🔥 Job Title:

Digital Marketing Specialist (Social Media, Facebook Ads & Content – Retail)

Location: Dubuque, IA

Company: Stu’s Home Improvement Outlet

⸻🚀 About Us

Stu’s Home Improvement Outlet is a fast-growing retail store specializing in appliances, furniture, and home improvement products at outlet pricing.

We are a high-volume, fast-paced environment where inventory moves quickly and results matter.

We are looking for someone who can drive attention, traffic, and sales daily—not a corporate marketer.

⸻🎯 Position Overview

We are hiring a Digital Marketing Manager to take full ownership of our daily marketing execution.

Your job is simple:

👉 Run ads

👉 Create daily content

👉 Drive customers into the store

This is a hands-on role focused on execution and results.

⸻🔥 Core Responsibilities

Facebook & Instagram Ads (Primary Focus)

• Build, launch, and manage Facebook & Instagram ad campaigns

• Promote appliances, furniture, and new inventory

• Run weekly sales and promotional campaigns

• Test and optimize ads for messages, calls, and store visits

⸻Daily Video Content (Required)

• Create and post daily video content

• Highlight:

• New arrivals

• Deals of the day

• Price comparisons vs big box stores

• Post across Facebook, Instagram, and TikTok

• Keep content fast-paced, engaging, and sales-driven

⸻Monthly Marketing Strategy & Execution

• Build and execute a monthly marketing plan

• Plan:

• Sales events

• Promotions

• Inventory pushes

• Align marketing with incoming inventory and sales goals

• Adjust campaigns based on performance

⸻

📈 What Success Looks Like

• Daily flow of leads and customer inquiries

• Increased store traffic

• Faster inventory turnover

• Consistent daily content and active ad campaigns

⸻

🔎 Requirements

• Proven experience with Facebook Ads Manager

• Strong with video content and social media

• Ability to work in a fast-paced retail environment

• Able to work independently with little direction

• Experienced enough to make decisions and execute without constant oversight

• Self-starter with strong execution and follow-through

⸻

⭐ Preferred

• Experience with Facebook Marketplace

• Retail, automotive, or high-volume sales background

• Proven ability to create content that drives immediate action

⸻

💰 Compensation

Base Salary: $45,000 – $65,000 per year

Performance Bonus: $10,000 – $30,000 based on results

Total Potential: $60,000 – $95,000

Bonus is tied to:

• Traffic growth

• Leads generated

• Sales performance

⸻

⚡ Important

This is not a slow-paced corporate role.

We are looking for someone who can:

👉 Move fast

👉 Think independently

👉 Create daily

👉 Drive real results

⸻

📩 How to Apply

Apply with your resume and examples of:

• Ads you’ve run

• Content you’ve created

• Results you’ve driven