What are the responsibilities and job description for the Creative Strategist position at StreetTalk?
Company Description
StreetTalk is a New York City-based production agency specializing in Street Interview ads for consumer brands investing heavily in Paid Social. Catering to brands seeking unscripted, authentic content, StreetTalk uses its team of StreetTalkers across major U.S. cities to create real conversations with target demographics in iconic locations. These unscripted interactions, guided by expert Creative Strategists, are turned into high-performing 30–40 second ads optimized for every stage of the marketing funnel. Trusted by over 200 consumer brands, including Grüns, Dr. Squatch, and PrizePicks, StreetTalk has pioneered a unique approach called Conversation Creative.
Role Description
This is a full-time, remote role. As a Creative Strategist, you will develop and execute creative and brand strategies tailored to client goals, collaborating with StreetTalkers to craft compelling, authentic campaign concepts. Your responsibilities will include overseeing creative direction, conducting research, generating innovative ideas, and crafting messaging that aligns with brand objectives while engaging target audiences effectively in the marketplace.
Qualifications
- Proficiency in Creative Direction, with a strong ability to visualize and guide concepts from ideation to execution
- Experience in Creative Strategy and Brand Strategy to develop impactful marketing initiatives for consumer brands
- Strong skills in Writing and Research to create compelling, results-driven messaging and campaigns
- Exceptional creative thinking and an understanding of current marketing trends and audience preferences
- Strong collaboration and communication skills to effectively work with a diverse team
- Prior experience in advertising, digital marketing, or content creation is required.