Product Marketing Manager - Med Tech

#ChangeMakers

Ready to make an impact?

We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss.

We empower our employees to perform and make an impact, to question the status quo, to drive change, to stay ahead of the competition. From the first Dental Implant in 1974 to the latest Digital Solution – we do things differently than others

We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful “can-do” attitude.

#WeChangeDentistry every day. Be part of it.

Position Summary

Straumann is seeking a high-performing Product Marketing Manager to drive the growth of our North America digital solutions portfolio. This position will initially focus on chairside solutions — a fast-evolving space with high potential for adoption — but portfolio ownership may evolve over time. You’ll lead go-to-market strategy, lifecycle initiatives, and cross-functional collaboration to position Straumann as a digital dentistry leader.

You’ll join a team known for straddling the line between upstream and downstream marketing — where fast-paced innovation, strong cross-functional leadership, and structured execution are key.

We are a people-led, purpose-driven company. We look for player-learners: self-starters with a collaborative mindset, a hunger to improve, and the ability to inspire others.

Job Responsibilities

This position is responsible for, but not limited to, the following:

• Own the commercial strategy and performance of assigned product portfolios, proactively identifying growth opportunities, business risks, competitive threats, and actions required to improve performance.
• Lead the go-to-market strategy and execution for new product launches, translating global strategy into a clear North American commercial plan with defined positioning, target customers, pricing, channel strategy, sales enablement, and launch milestones
• Develop and execute lifecycle strategies for existing solutions, including growth initiatives, repositioning, portfolio transitions, phase-in/out planning, and end-of-life management
• Translate market, customer, competitive, and business performance insights into actionable commercial strategies, recommendations, and investment priorities.
• Build compelling value propositions and commercial narratives that clearly articulate the customer problem, differentiated value, competitive advantage, and reason to act.
• Own the commercial story for the portfolio, partnering with MARCOM to translate strategy into high-impact campaigns, content, customer communications, and sales tools.
• Develop pricing, promotional, bundling, and commercialization strategies that support revenue growth, profitability, competitive positioning, and broader portfolio objectives.
• Serve as the cross-functional commercial leader for assigned initiatives, aligning Sales, Clinical, Education, Customer Success, Operations, Regulatory, MARCOM, and Global Product Management around clear objectives, responsibilities, timelines, and decision.
• Drive disciplined execution of commercial initiatives, proactively managing project plans, dependencies, risk, inventory considerations, launch readiness, and follow-through to ensure commitments are delivered on time and at a high standard.
• Partner closely with Sales leadership and the field to understand customer needs, competitive dynamics, adoption barriers, and emerging opportunities, translating field insights into commercial action.
• Build sales confidence and capability through clear product positioning, objection handling, competitive differentiation, training, selling tools, and ongoing commercial enablement.
• Monitor portfolio and launch performance, using relevant financial, market, customer, and adoption metrics to assess results, identify gaps, and recommend corrective actions.
• Operate with a high degree of independence and ownership, effectively prioritizing multiple initiatives, escalating risks early, and bringing forward recommendations for leadership consideration
• Engage directly with customers, sales and industry stakeholders through field travel, customer visits, meetings, and events, with approximately 10% travel expected
  
  

Physical Attributes

• May sit for extended periods of time.
• Utilize dexterity abilities to perform typing, operate a computer and other office equipment, to perform filing, and related job responsibilities and attention to detail competence.
• Spend significant time reading both on paper and on a computer.
  
  

Work Environment

• General office environment.
• Noise level in the work environment is usually quiet to moderate.
  
  

Minimum Qualifications

• 2–5 years of product marketing or commercial strategy experience; medtech or SaaS experience a plus
• Experience launching excellence and driving strategic GTM initiatives
• Experience comprehending and translating technical solutions into compelling market-facing narratives
• Experience with PowerPoint, Excel, and basic design skills
  
  

Preferred Qualifications

• High degree of ownership, structure, and follow-through in a fast-paced environment
• Exceptional collaboration, communication, and leadership skills
• Experience in Adobe/InDesign
• Experience in dental or medical industries
  
  

Salary: $115,000 - $135,000/Annually. The final pay for this position will vary based on geographic location and candidate experience relative to what the company reasonably anticipates for this position.

Whether you’re looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.

• Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units).
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
• Generous PTO allowance - plenty of time to recharge those batteries!
  
  

Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.

Videos To Watch

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Employment Type: Full Time

Alternative Locations: United States : Andover (MA)

Travel Percentage: 0 - 10%

Requisition ID: 21839

21839