Head of Social Media Marketing

A high-growth, multi-state home services organization is seeking an accomplished Marketing Director with deep expertise in Paid Social Advertising to drive large-scale revenue growth and build high-performing, scalable marketing engines. This role sits within a fast-moving, $100M revenue trajectory HVAC platform operating in a high-velocity growth environment.

This is a rare opportunity to join a founder-led, execution-driven business at an inflection point, where speed, quality, and scalability all matter.

Role Overview

As Head of Social Media Marketing, you will own a high-velocity, performance-driven paid social engine managing $500K–$1.5M in monthly ad spend, directly fueling inbound demand and revenue. You’ll lead strategy, execution, optimization, analytics, and budget performance to ensure a consistent, scalable pipeline.

This is a hands-on leadership role overseeing a lean team while partnering closely with executives across the business. Ideal for a marketing leader who thrives in rapid-growth environments, can scale people and process in parallel, and knows how to balance structure with execution speed.

Key Responsibilities

• Own and scale the paid social marketing engine that drives all inbound revenue.
• Run high-volume campaigns with $500K in total ad spend and fast daily pacing.
• Build and optimize creative cycles, targeting, segmentation, and funnel performance.
• Execute rigorous A/B testing across creative, messaging, and landing experiences.
• Lead analytics, reporting, attribution, and forecasting.
• Manage budget oversight, pacing, and ROI targets.
• Guide a Marketing/Lead Coordinator and align with Sales Support teams.

What You Bring

• Deep expertise in social media performance marketing, ideally for hands-on service industries.
• Hands-on experience managing high-value ad campaigns of no less than $500K monthly.
• Advanced skills in testing, data analysis, optimization, and performance strategy.
• Strong team management, budget oversight, forecasting, and decision-making abilities.
• Leadership experience in marketing or growth-driven environments.
• A fast-paced, experimentation-driven mindset.

Why This Role

• Hypergrowth Environment: Step into a business scaling at high velocity, with strong momentum and aggressive expansion plans already underway
• Foundational Leadership Seat: Serve as one of the early senior leaders responsible for building the marketing foundation that will support the company’s long-term scale, consistency, and success
• Autonomy & Impact: Own the marketing function end to end, with the authority to design and implement processes, standards, and accountability systems that will define how the company operates as it grows