What are the responsibilities and job description for the Social Media Marketing Intern position at CalCo Design & Renovation?
About the Role
We are looking for a creative, tech-savvy Social Media Intern to join our team. As a premier bathroom renovation and shower installation company, we pride ourselves on high-end craftsmanship and high-end results. Your mission is to capture those transformations and turn them into a compelling digital narrative that drives leads and builds our brand.
This is more than just "posting photos". You will be responsible for the full creative lifecycle, from capturing raw footage on-site to editing professional-grade content and analyzing its performance.
Key Responsibilities
- Content Strategy & Creation: Develop and execute fresh content ideas for Facebook, Instagram, TikTok, YouTube, LinkedIn, Nextdoor, and our Google Business Profile.
- On-Site Content Capture: Occasionally visit job sites (within a two-hour radius of Lancaster) to capture "Before & After" footage, process clips, and high-quality imagery of our installations.
- Production & Editing: Take raw footage and photos and turn them into polished, high-energy Reels, TikToks, and portfolio highlights.
- Scheduling & Management: Build and maintain a consistent posting calendar to ensure our brand stays top-of-mind for our local audience.
- Analytics & Optimization: Track post performance and use data-driven insights to streamline our content process and maximize lead generation.
Technical Skills & Qualifications
- Design Tools: High proficiency in Canva for quick branded graphics and a strong working knowledge of Adobe Creative Suite (Photoshop, Lightroom, Illustrator, etc.) for advanced brand assets.
- Video Editing: Skilled in video editing software (CapCut, Adobe Premiere Pro, or Final Cut) with an eye for pacing, transitions, and trending audio.
- Platform Expertise: Deep understanding of the unique "voice" and best practices for various social platforms, including LinkedIn and Nextdoor.
- Reliability: Must have dependable transportation and a professional demeanor for on-site visits to client homes.
- Visual Storytelling: Ability to take a "construction zone" and edit it into a "dream bathroom" reveal that stops the scroll.
Why Join Us?
This is a hands-on opportunity to build a professional portfolio with tangible business results. You won’t just be making posts; you’ll be seeing how your creative work directly impacts the growth of a premier local business. You’ll gain experience in SEO-focused content, multi-platform brand management, and high-end residential marketing.