What are the responsibilities and job description for the Director Marketing - Landscape position at STR Synthetic Turf Resources?
Job Purpose
SYNLawn is the industry leader in premium synthetic turf — engineered with renewable materials, USDA Biobased certified, and trusted by the world's top athletes, architects, and facility managers. We're looking for a Senior Marketing Manager who is equal parts strategist and executor — someone who can build the brand, run campaigns, and hold themselves accountable to results.
This role owns the full marketing function for Landscape Turf (SYNLawn & White Label): strategy, demand generation, digital, content, events, and customer experience. You'll report to the CMO and work closely with sales, products, and leadership.
Duties and Responsibilities
- Strategy and Planning
- Brand strategy, positioning, and messaging for SYNLawn
- Annual and quarterly campaign planning across channels
- Market segmentation, ICP definition, and content strategy
- Execution & Activation
- Demand generation — paid media, email, SEO, and digital
- Website management, social media, and PR
- Conference and trade show planning and execution
- Data & Measurement
- Marketing attribution, campaign ROI, and budget tracking
- Brand health metrics and audience insights
- Reporting cadence to CMO and leadership
- Customer Experience
- Customer journey mapping and Voice of Customer programs
- NPS / CSAT insight to action plans
- Retention marketing and lifecycle programs
Please note this description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications:- Education: Bachelor’s Degree preferred; HS diploma/GED required
- MBA or advanced degree in marketing, business, or related field
- Experience in building materials, construction, outdoor or sports industry
- Familiarity with HubSpot, Salesforce, or similar CRM / MAP platforms
- Background in both B2B and B2C environments
- Experience with brand equity research or VoC programs
- Conference and event marketing experience
- Experience:
- 4–6 years of marketing experience, B2B or B2C
- Proven track record running integrated campaigns end-to-end
- Strong grasp of demand gen, SEO, and digital marketing
- Comfortable with data — attribution, dashboards, and budget management
- Excellent communicator — written, verbal, and visual
- Self-starter who can operate with autonomy and move fast
- Experience managing agencies, vendors, and contractors