Director of Marketing

Position Summary:

The Director of Marketing leads marketing for Commercial Floor Resources, Laminin Industries, and future affiliated companies. This role turns company strategy into clear market-facing execution by strengthening brand positioning, supporting sales growth, commercializing products, managing marketing systems, overseeing vendors, and developing marketing assets that create long-term value.

Responsibilities:

• Lead marketing for CFR, Laminin Industries, and future affiliated companies, including marketing plans, campaign strategy, content strategy, brand standards, and operating systems.

• Manage and direct the Marketing CoordinatorContent Specialist, vendors, agencies, and contractors.

• Lead commercialization for current and future Laminin products.

• Create product positioning, messaging, launch plans, collateral, sales tools, training support, trade show support, and campaign materials.

• Develop sales enablement materials, including capability statements, sales sheets, case studies, vertical market materials, account-specific materials, presentations, and product launch materials.

• Support sales efforts to enter, embed, expand, and program within target accounts.

• Lead trade show and industry event strategy for Collaborate, Pickleball Innovators, and future events, including booth messaging, materials, lead capture, follow-up, and ROI tracking.

• Manage marketing execution for CFR, Laminin, and future company websites, including content, structure recommendations, SEO initiatives, and lead-generation tools.

• Maintain the marketing calendar, content calendar, campaign calendar, asset management system, workflow process, and marketing KPI dashboard.

Qualifications

• Experience in marketing leadership, product commercialization, brand management, or a related role.

• Ability to translate strategy into clear messaging, campaigns, sales materials, and market-facing content.

• Experience developing marketing plans, campaign calendars, content strategies, sales enablement resources, and product launch materials.

• Ability to manage vendors, agencies, contractors, and internal marketing support roles.

• Strong project management skills with the ability to manage multiple priorities, deadlines, launches, and events.

• Working knowledge of website content, SEO, digital marketing, lead generation, and marketing performance tracking.

• Excellent written and verbal communication skills with strong attention to brand consistency and message clarity.

• Ability to work cross-functionally with sales, product development, product solutions, leadership, and outside partners in a growing organization.

• Marketing supports company growth, sales goals, and market positioning across CFR, Laminin Industries, and future affiliated companies.

• Product launches are organized, well-positioned, and supported by clear messaging, collateral, campaigns, training support, and sales tools.

• Sales teams have consistent, professional materials that help them enter, embed, expand, and program within target accounts.

• Trade shows and industry events have clear objectives, strong execution, effective follow-up, and measurable outcomes.

• Brand messaging is consistent across websites, collateral, campaigns, presentations, and customer-facing materials.

• Marketing calendars, workflows, asset management, systems, and KPI tracking are established, maintained, and used to improve execution.