What are the responsibilities and job description for the Sales Manager position at Stoney Creek Hospitality Corporation?
ACCOUNTABILITY
The Sales Manager leads proactive sales efforts to optimize occupancy and ADR, maximize revenues, and surpass hotel profit targets. They achieve all sales objectives while upholding Stoney Creek Hotel & Conference Center standards and exceeding guest/client expectations. In this dynamic role, quick decision-making in fast-changing conditions is essential. Challenges and pressure are the norm, with daily variations in priorities and new problem-solving tasks. The role involves addressing situational, factual, and interpersonal issues, demanding analytical, creative solutions, and teamwork. Interactions require poise, confidence, and influence. Communication is assertive, prioritizing decisiveness over persuasion. Flexibility, delegation, and persistence are key attributes, focusing on goal attainment rather than micromanaging processes.
REPORTS TO AND IS SERVED BY: General Manager & Regional Director of Sales
FLSA Designation: Exempt
WHAT TO EXPECT
Sales Strategy: Develop and implement effective sales strategies to increase room occupancy, Average Daily Rate (ADR), and overall revenue. Identify market opportunities and trends to stay competitive.
Client Acquisition: Build and maintain relationships with corporate clients, travel agencies, event planners, and other potential customers. Proactively seek out new business opportunities.
Client Retention: Foster strong relationships with existing clients to ensure repeat business. Understand their needs and provide tailored solutions.
Revenue Enhancement: Continuously monitor and analyze market trends and competitors to adjust pricing and packages accordingly. Utilize yield management techniques to maximize profits.
Team Leadership: Manage the hotel's sales team, providing guidance, support, and training. Set performance targets and evaluate team members' progress.
Sales Collateral: Create and manage sales collateral, including promotional materials, presentations, and contracts. Ensure that all sales materials are up-to-date and reflect the hotel's offerings accurately.
Networking: Attend industry events, trade shows, and networking opportunities to promote the hotel and establish connections within the hospitality industry.
Reporting: Generate regular reports on sales activities, revenue, and market analysis. Provide insights and recommendations to senior management.
Customer Service: Maintain a high level of customer service by addressing client inquiries and concerns promptly and professionally.
Foundational Skills and Qualities: Strong organizational skills to manage tasks and prioritize work. Good physical stamina and the ability to perform physical tasks such as lifting and bending. Ability to work effectively in a fast-paced and dynamic environment.
Work Expectations and Responsibilities: Willingness to adapt to a variety of tasks, including "Other duties as assigned." Participate in department meetings and maintain an open line of communication with colleagues. Obtain any required certifications necessary, as relevant to the specific job.
PROUD OWNER
Excellent communication skills, both verbal and written.
Strong attention to detail and the ability to multitask in a fast-paced environment.
Developing sales strategies and setting goals.
Promoting Stoney Creek programs.
Proficiency in using computer systems and hotel management software for reservations and guest information.
Client relationship management.
Ensures guest satisfaction exceeds brand standards in every interaction.
HELD ACCOUNTABLE TO
Guest satisfaction, brand standards, meet and exceed hotel profit goals, identify and generate new business, and support operations.
SOFT SKILLS
CHARACTERISTICS: Independent, assertive, self-confident, innovative, goal-oriented, visionary, and flexible.
MINDSET: Entrepreneurial and infinite mindset, which prioritizes both personal and professional growth.
HARD SKILLS
EDUCATION AND EXPERIENCE:
High school diploma or equivalent (additional hospitality education is a plus). College degree in related areas preferred.
Previous experience in hospitality sales is a plus.
Proficiency in computer programs and skills.
Strong communication skills, both verbal and written.
PHYSICAL DEMANDS: lift, carry, push, and pull up to 25 lbs.
TRAVEL: N/A
POSITION: On-site work at the hotel property.