Director of Sales and Marketing

The Director of Sales & Marketing is responsible for leading all sales, marketing, and revenue-generating initiatives for Hotel Indigo Williamsburg, a lifestyle boutique hotel in the heart of Brooklyn. This role drives top-line performance by developing and executing strategic sales plans, cultivating key accounts, maximizing group and transient business, and positioning the hotel as a premier destination for leisure, corporate, and social travelers.

The ideal candidate is a dynamic, hands-on leader with strong market knowledge of New York City, a passion for lifestyle hospitality, and a proven ability to build relationships, drive demand, and exceed revenue goals.

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute comprehensive sales and marketing strategies to maximize occupancy, ADR, and RevPAR.
• Lead group, corporate, leisure, and local negotiated account sales efforts.
• Identify new market opportunities and proactively pursue business through prospecting, networking, and partnerships.
• Collaborate closely with Revenue Management to align pricing, forecasting, and distribution strategies.

Marketing & Brand Positioning

• Oversee marketing initiatives that reflect the Hotel Indigo brand and the unique character of Williamsburg.
• Partner with corporate marketing, digital agencies, and PR partners to drive awareness and demand.
• Ensure consistency in brand messaging across all channels, including website, social media, and third-party platforms.
• Support promotional campaigns for rooms, F&B outlets, and local experiences.

Leadership & Team Management

• Lead, coach, and develop the sales team, fostering a high-performance and collaborative culture.
• Set clear goals, monitor performance, and conduct regular sales meetings and training.
• Act as a key member of the hotel’s executive leadership team.

Client & Community Engagement

• Build and maintain strong relationships with key clients, local businesses, community organizations, and industry partners.
• Represent the hotel at trade shows, networking events, and community functions.
• Position the hotel as a destination for groups, events, and social functions in Brooklyn.

Reporting & Administration

• Prepare and analyze weekly, monthly, and annual sales reports and forecasts.
• Manage the sales and marketing budget effectively.
• Ensure accurate use of CRM and sales systems in alignment with IHG standards.

Qualifications & Experience

• Minimum of 5–7 years of hotel sales leadership experience, preferably in a lifestyle or boutique hotel.
• Strong knowledge of the NYC / Brooklyn hospitality market.
• Proven success in driving group, corporate, and transient business.
• NY and IHG brand experience preferred. 
• Experience with IHG systems and brand standards preferred.
• Exceptional communication, negotiation, and presentation skills.
• Strategic thinker with a hands-on, entrepreneurial mindset.
• Ability to work flexible hours, including evenings and weekends as needed.

Why Join Hotel Indigo Williamsburg?

• Be part of a globally recognized lifestyle brand with a strong local identity.
• Work in one of Brooklyn’s most vibrant and creative neighborhoods.
• Opportunity to make a meaningful impact on a high-profile hotel’s success.
• Competitive compensation, bonus potential, and IHG benefits.

Compensation

A competitive base salary (115k-140k) and bonus structure commensurate with experience will be offered.

EOE - All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

For confidential inquiries or resume submission, please email Vangie Jones, Area Director of People & Culture at Ejones@StepStoneHospitality.com