What are the responsibilities and job description for the Digital Marketing Specialist position at Stellar Service Brands?
Digital Marketing Specialist
Location: The Colony, TX (4 days per week in-office at our headquarters in The Colony, TX)
About the Role
We’re looking for a detail-oriented, proactive, and highly organized Digital Marketing Specialist to join our growing marketing team. This position blends customer service support with digital marketing execution, helping strengthen engagement with both our franchisees and potential franchisees.
You’ll collaborate closely with the internal marketing team, franchise owners, and external vendors to ensure smooth execution of digital initiatives. While your daily focus will be on franchisee support, you’ll also gain exposure to other areas of digital marketing—including paid advertising, SEO, and analytics—offering opportunities to grow your skillset over time.
If you’re motivated by delivering excellent service, thrive on details, and want to build a strong foundation in digital marketing, this role is a great opportunity to start or advance your career.
What You’ll Do
Customer Service & Support
- Assist with vendor platforms such as Birdeye, CallRail, and Yext, including integrations, troubleshooting, and maintenance
- Manage and resolve Google Business Profile (GBP) suspension tickets and process new Yext web page requests
- Conduct regular Yext suggestion checks and monitor franchisee profiles for accuracy
- Help onboard, transfer, or terminate franchise locations
- Join franchisee calls to address digital marketing questions and provide guidance
- Support onboarding training sessions for new franchisees virtually and in-person at HQ and Convention
Social Media Management
- Manage day-to-day scheduling, posting, and monitoring across social media platforms
- Provide franchise owners with relevant content templates and campaign support for local markets
- Monitor comments, messages, and mentions; respond promptly and professionally
- Track performance metrics (engagement, reach, clicks) and share regular reports
- Research social media trends and recommend new content ideas
Analytics & Reporting
- Assist with Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup and troubleshooting
- Generate and distribute reports on campaign performance
- Conduct basic digital audits for franchise locations
SEO (Search Engine Optimization)
- Conduct keyword research and competitive analysis to identify content gaps
- Optimize website content, metadata, and site structure for search engine visibility
- Support technical SEO initiatives such as site speed optimization, schema markup, and crawlability
Paid Media Support
- Assist with campaign setup and monitoring across Google Ads and Meta Ads
- Help develop case studies and reports to showcase marketing success stories
What We’re Looking For
- Strong work ethic: motivated, dependable, and committed to quality
- Detail-oriented and organized: able to manage multiple projects and deadlines accurately
- Proactive problem-solver: anticipates needs and takes initiative
- Clear communicator: explains technical concepts simply and works well with teams
- Quick learner: eager to gain hands-on experience with tools, platforms, and campaigns
Experience: 0–1 years in digital marketing, marketing, communications, customer service, or related role Location Requirement: Based in the The Colony, TX; must work 4 days per week in-office at our headquarters in The Colony, TX
Preferred Skills (Nice to Have)
- Design capability using InDesign or similar programs
- Customer service experience in a professional setting
- Familiarity with HubSpot CRM or similar tools
- Experience with GA4, GTM, Yext, or CallRail
- Basic understanding of SEO, paid media platforms, or analytics
About Stellar Service Brands
Stellar Service Brands is a leading multi-brand service organization based in The Colony, Texas, dedicated to providing the best franchise opportunities in the residential and commercial services sectors. The company is home to a family of brands including Restoration 1, an award-winning franchise that specializes in a wide array of emergency mitigation, restoration and reconstruction services; bluefrog Plumbing Drain, a trusted franchise in plumbing repair; Softroc®, a provider of poured in place rubber surfacing; and The Driveway Company, specializing in concrete repair and maintenance. With 400 locations nationwide and a focus on empowering individuals and families to achieve their dreams of business ownership, Stellar Service Brands supports franchisees in building successful, independent small businesses.