What are the responsibilities and job description for the Sales & Marketing Specialist position at SteelSeries?
Gaming? Check. Esports? Check. Hardware? Check. Software? Check. We could go on and on. The point is we've been helping gamers get better since 2001. In fact, Esports pros have won more money using SteelSeries products than any other brand and we're just getting started. Esports and Gaming are multi-billion-dollar industries, and we're going to continue supporting them through innovative gear and software gamers need and love. We believe in being true to the gaming community, which means being true to ourselves. We create products that help the best of the best be better, and products that help the not-so-good feel not-so-bad. Most of us are gamers, but you don't have to be, we promise! Just don't be surprised if you become one within a few weeks of starting!
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Role Overview: Sales & Marketing Specialist
KontrolFreek is seeking a dynamic and highly-organized Sales & Marketing Operations Specialist to serve as a critical link between our global sales teams, channel marketing programs, and operational execution. In this role, you will be the engine room for our go-to-market efforts, ensuring our B2B sales partners are equipped for success, our marketing activities are data-driven, and our brand is protected across all channels. You will manage key operational workflows, from tracking new product launches to analyzing performance metrics, making a direct impact on our growth and profitability.
Key Responsibilities
Sales & Partner Enablement:
Required Qualifications
Within 30 Days – Learning, Listening, and Supporting
Want to see what we're up to? Find us on social media, where we're highlighting our community, amazing partners, and products!
Role Overview: Sales & Marketing Specialist
KontrolFreek is seeking a dynamic and highly-organized Sales & Marketing Operations Specialist to serve as a critical link between our global sales teams, channel marketing programs, and operational execution. In this role, you will be the engine room for our go-to-market efforts, ensuring our B2B sales partners are equipped for success, our marketing activities are data-driven, and our brand is protected across all channels. You will manage key operational workflows, from tracking new product launches to analyzing performance metrics, making a direct impact on our growth and profitability.
Key Responsibilities
Sales & Partner Enablement:
- Serve as a primary support hub for our B2B global sales teams, providing timely assets and information.
- Assist in creating and driving channel marketing plans with the global Sales team.
- Assist with FBA inventory planning and replenishment, working with Supply Chain to avoid stock‑outs and overstock. Responsible for creating and tracking all FBA shipments for the KontrolFreek FBA business.
- Develop and manage creative communications to keep global sales teams aligned on product launches, promotions, and marketing campaigns.
- Oversee the product sample setup and fulfillment process to support sales and marketing initiatives.
- Assist in developing presentation slides for QPMs, Sales line reviews etc.
- Project tracking all New Product Introduction (NPI) packaging, projects and creative asset tasks within Wrike Jira; work in close partnership with the Creative Director to ensure all project deadlines and outstanding needs are met
- Track and analyze monthly sell-out data from all channels to calculate and report on product attach rates.
- Monitor and analyze metrics from channels to measure and report on ROAS from marketing activities.
- Deliver quarterly briefings to the Paid Media and Influencer teams for any direct-to-consumer activity needs.
- Act as the Counterfeit & Brand Protection Lead, identifying and coordinating the response to unauthorized sellers and intellectual property violations.
Required Qualifications
- 2-4 years of experience in a sales operations, marketing support preferably within the consumer goods, gaming, or electronics industry.
- Strong analytical skills with a proven ability to track performance metrics (e.g., ROAS, sell-through, attach rate) and derive actionable insights.
- Excellent project management and organizational skills; experience with project management software like Wrike is a major plus.
- Exceptional written and verbal communication skills, with the ability to collaborate effectively across multiple international teams.
- A proactive, detail-oriented mindset with the ability to manage multiple high-priority projects in a fast-paced environment.
Within 30 Days – Learning, Listening, and Supporting
- Get onboarded to KontrolFreek: products, brand guidelines, B2B channels, key retail/online partners, and core KPIs (sell-out, attach rate, ROAS).
- Shadow sales and marketing meetings (global sales syncs, QPMs, Paid Media / Influencer check-ins) to understand current priorities and processes.
- Get trained in key tools: Wrike, Jira, reporting dashboards, internal asset libraries, and any FBA / inventory systems.
- Begin assisting with basic sales enablement requests (sharing existing assets, product info, launch calendars) under guidance.
- Support project tracking for a subset of New Product Introduction (NPI) packaging and creative tasks in Wrike Jira.
- Help with simple FBA tasks (e.g., pulling inventory reports, drafting shipment requests) while learning the full workflow.
- Take ownership of day‑to‑day sales enablement support: ensuring global B2B partners receive timely product info, launch timelines, and updated assets.
- Start co‑creating channel marketing plans with the sales team, contributing insights from performance data and partner feedback.
- Independently manage FBA shipment creation and tracking for the KontrolFreek FBA business, coordinating with Supply Chain to avoid stockouts and overstock.
- Run regular project tracking for all assigned NPI packaging and creative asset tasks, proactively flagging risks and deadline issues to the Creative Director and stakeholders.
- Begin preparing and updating presentation materials (QPMs, sales line reviews) using current performance data and launch details.
- Build recurring performance reports: monthly sell-out, attach rate summaries, and basic ROAS snapshots for key channels.
- Learn the current approach to brand protection and how counterfeit/unauthorized seller issues are identified and escalated.
- Operate as a primary support hub for global B2B sales teams, anticipating needs and driving a structured cadence for sharing launch, promo, and campaign information.
- Own the project management process for NPI packaging and key creative initiatives, ensuring cross‑functional alignment and on‑time delivery across Wrike Jira.
- Deliver clear, insight‑driven performance analyses: sell-out, attach rates, and ROAS, highlighting opportunities and risks to sales and marketing leadership.
- Drive improvements in internal communications so global sales teams have a clear, consistent view of launches, promotions, and asset availability.
- Act as the point person for Counterfeit & Brand Protection: coordinating investigations, documenting violations, and partnering with internal/legal teams on responses.