What are the responsibilities and job description for the Business Development & Sales Lead position at Station8 Branding?
Station8 Culture
Bring your unique self and perspective to our team and culture. Station8 is a branding and creative agency. What makes us special and different from other agencies is that we have a history of working with clients during pivotal branding moments.
Our culture thrives on an ownership mindset. Because every decision we make directly impacts the people working beside us, we think like owners. This ensures...
- We have each other's backs
- We stay positive
- We show respect
- We anticipate and communicate
- We learn and improve
Job Description
The Business Development and Sales Lead is responsible for driving new business growth through strategic prospecting, relationship development, and sales execution. This role focuses on identifying opportunities, cultivating client relationships, and leading business development initiatives that expand the agency’s client base and revenue pipeline. At its core, this is a sales-driven position focused on generating new business, building strong client relationships, and driving long-term business development efforts in B2B markets, including Manufacturing and Medical/Dental Manufacturing and Technology. Local candidates are preferred, but remote or hybrid work arrangements may be considered based on the needs of the role and the candidate.
Key Responsibilities
- Lead account client prospecting, cultivation and acquisition
- Conduct account research and identify new business opportunities
- Oversee lead generation and outbound sales efforts
- Collaborate with our team regarding sales performance, reporting, planning and execution
- Serve as lead contact for prospective client communication and relationship development
- Lead client visits, networking efforts and business development meetings alongside our team
- Attend trade shows, networking events and execute event strategy initiatives
- Consult on Statements of Work (SOWs), proposals and contracts for all new business opportunities
- Maintain CRM systems, sales pipeline reporting, mailing lists and lead tracking
- Monitor and report on sales performance, pipeline health and business development KPIs
- Support agency marketing, community presence and event initiatives alongside leadership
- Identify opportunities for growth within existing client relationships and communicate them to internal teams
- Continuously improve business development systems, outreach strategies and sales processes in partnership with agency leadership
Reporting Structure
- Reports to Managing Director (MD) and Principal (P)
- Collaborates with leadership, marketing and creative teams to support agency growth initiatives
Qualifications
- 5 years of experience in business development, sales, account strategy or marketing agency environments
- Proven ability to generate new business and cultivate long-term client relationships
- Strong understanding of marketing strategy, branding and creative services
- Experience managing pipelines, CRM systems, reporting and sales forecasting
- Excellent communication, presentation and relationship-building skills
- Experience leading sales meetings, presentations and strategic discussions
- Strong organizational and follow-through skills with the ability to manage multiple opportunities simultaneously
- Comfortable attending networking events, trade shows and client visits
- Self-starter with strong problem-solving and strategic thinking abilities
- Bachelor’s degree in Marketing, Communications, Business or related field preferred but not required based on experience