What are the responsibilities and job description for the VP SALES, NORTH AMERICA M/F/D position at STATION F?
About
AB Tasty is a global leader in AI-powered experience optimization solutions, enabling brands to personalize, experiment, recommend, and search to deliver exceptional experiences across their websites and apps.
Our integrated platform offers web and API-based solutions that help companies align their digital, e-commerce, and product teams, maximizing digital impact to create seamless and engaging experiences for their customers.
At AB Tasty, we are committed to continuous innovation and exploring cutting-edge technologies to ensure we provide state-of-the-art solutions. Every project is an opportunity to push boundaries and make a real impact on user satisfaction.
Leading brands such as Kering, McDonald's, L'Oréal, Disneyland Paris, and LVMH use AB Tasty's platform to achieve their revenue goals by maximizing the impact of their digital initiatives.
Since our founding in 2009, AB Tasty has established itself as a key player in the industry, with offices across North America, Europe, and Asia Pacific (Australia and Singapore). We foster a collaborative environment where teams work together to exceed expectations and deliver tangible results for our clients.
Job Description
WHO WE ARE
AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey. Since 2009, we've partnered with 1,000 global brands - Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH - and built a global team of 400 across Europe, North America, and APAC.
We are at a genuine inflection point. The merger creates the opportunity to reposition our combined offering as a full marketing suite - a credible, high-performance alternative to Adobe and Optimizely. We're looking for the executive who will lead that charge in North America.
Our Culture Is Driven By Strong Values
Team Name & Location: The North American Sales organization, based in New York, covering the US and Canada markets.
Team Composition: You will lead a 40-person organization spanning the US and India, including the VP of Key Account Management (15-person KAM team) . Key stakeholders include the Executive leadership team in Paris.
Role Overview: You will own the full North American commercial organization - accountable for a $40M revenue portfolio and a 15% growth target - bringing together two sales cultures post-merger under a unified go-to-market strategy.
Tech Stack: Salesforce, Gong, Slack, Google Workspace, AB Tasty & VWO platforms.
Travel: Regular client-facing presence required; periodic travel to Paris HQ and India.
YOUR MISSION
This is a builder's role. You are stepping into a post-merger environment, with two product lines, two sales cultures, and a market positioning that is still being defined. The person who succeeds here will be as comfortable building process and structure as they are closing enterprise deals at the C-suite level.
In The First 6 Months
WHY YOU'LL LOVE IT HERE
AB Tasty is a global leader in AI-powered experience optimization solutions, enabling brands to personalize, experiment, recommend, and search to deliver exceptional experiences across their websites and apps.
Our integrated platform offers web and API-based solutions that help companies align their digital, e-commerce, and product teams, maximizing digital impact to create seamless and engaging experiences for their customers.
At AB Tasty, we are committed to continuous innovation and exploring cutting-edge technologies to ensure we provide state-of-the-art solutions. Every project is an opportunity to push boundaries and make a real impact on user satisfaction.
Leading brands such as Kering, McDonald's, L'Oréal, Disneyland Paris, and LVMH use AB Tasty's platform to achieve their revenue goals by maximizing the impact of their digital initiatives.
Since our founding in 2009, AB Tasty has established itself as a key player in the industry, with offices across North America, Europe, and Asia Pacific (Australia and Singapore). We foster a collaborative environment where teams work together to exceed expectations and deliver tangible results for our clients.
Job Description
WHO WE ARE
AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey. Since 2009, we've partnered with 1,000 global brands - Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH - and built a global team of 400 across Europe, North America, and APAC.
We are at a genuine inflection point. The merger creates the opportunity to reposition our combined offering as a full marketing suite - a credible, high-performance alternative to Adobe and Optimizely. We're looking for the executive who will lead that charge in North America.
Our Culture Is Driven By Strong Values
- We bring client satisfaction
- We are impactful
- We go above and beyond
- We live one team, one dream
- About Us
- Your Journey with Us
- AB Tasty on Welcome to the Jungle
Team Name & Location: The North American Sales organization, based in New York, covering the US and Canada markets.
Team Composition: You will lead a 40-person organization spanning the US and India, including the VP of Key Account Management (15-person KAM team) . Key stakeholders include the Executive leadership team in Paris.
Role Overview: You will own the full North American commercial organization - accountable for a $40M revenue portfolio and a 15% growth target - bringing together two sales cultures post-merger under a unified go-to-market strategy.
Tech Stack: Salesforce, Gong, Slack, Google Workspace, AB Tasty & VWO platforms.
Travel: Regular client-facing presence required; periodic travel to Paris HQ and India.
YOUR MISSION
This is a builder's role. You are stepping into a post-merger environment, with two product lines, two sales cultures, and a market positioning that is still being defined. The person who succeeds here will be as comfortable building process and structure as they are closing enterprise deals at the C-suite level.
In The First 6 Months
- Conduct a full audit of the existing sales organization, pipeline health, and coverage model across both legacy AB Tasty and VWO teams.
- Establish a unified North American go-to-market motion, aligning new business, KAM on shared targets and handoff processes.
- Build direct relationships with the top 20 strategic enterprise accounts.
- Hit or exceed the $40M retention and expansion baseline while demonstrating measurable progress toward 15% growth.
- Deliver a multi-product sales playbook that positions AB Tasty as a marketing suite - not just a testing tool .
- Have a stable, high-performing leadership layer in place across the US and India teams.
- Own a fully integrated, scalable commercial organization with clear career paths, forecasting discipline, and repeatable enterprise sales motions.
- Be a recognized voice in the North American MarTech market, driving brand presence at industry events and in key enterprise conversations.
- 15 years of B2B SaaS sales leadership, with a minimum of 5 years at VP level, carrying direct P&L accountability for revenue of $40M and leading organizations of 30 across multiple functions and geographies.
- Post-merger or organizational integration experience - you've navigated the complexity of merging teams, processes, and cultures, and you know how to move fast without breaking people.
- Enterprise sales expertise - you understand long, complex, multi-stakeholder sales cycles and have personally built and closed strategic deals at the C-suite level (CMO, CDO, CTO).
- Competitive market experience - you have sold against Adobe, Optimizely, or comparable enterprise incumbents and have a clear point of view on how to win.
- Executive-level commercial governance -you own the number. You are rigorous with pipeline management, revenue forecasting, and board-level reporting; you set the standard your organization follows.
- Cross-functional and cross-cultural leadership -you can align distributed teams across the US and India, and build strong partnerships with Product, Marketing, and Customer Success to drive a cohesive go-to-market.
- Strategic builder -you have a track record of building high-performing commercial organizations from a position of ambiguity, and you bring the credibility and presence to attract, retain, and elevate top sales talent.
WHY YOU'LL LOVE IT HERE
- Executive mandate: Full ownership of North America - this is a seat at the table, not a middle-management position. You will have direct access to the C-suite team and meaningful influence over global strategy.
- Market timing: The AB Tasty / VWO merger creates a rare window to redefine the competitive landscape in MarTech. You will be central to how that story gets told and won in North America.
- Global platform: A truly international organization across 8 countries, with the resources and ambition to match.
- Executive screening with Fayçal Bennegadi, Talent Acquisition Lead.
- Strategic interview with Alix De Sagazan, CRO and the CEO
- Commercial case study presentation.
- Interview with one of our Board Member
- Final interview with Executive Leadership.
- Contract: Permanent full-time
- Location: New York
- Remote: up to 3 days/week
- Contract Type: Full-Time
- Location: New York
- Possible partial remote