VP Sales - Media Betting and Gaming, North America

By bringing together next-generation programmatic media buying services, official live sports data, and deep fan and casino player intelligence, Genius Sports’s iGaming division powers a new era of betting and gaming advertising—where real-time signals, audience data, and curated

inventory drive measurable outcomes for sportsbooks, casinos, and iGaming B2C businesses.

Our continually expanding digital marketing portfolio enables Tier 1 and Tier 2 operators to understand, reach, and engage sports fans and casino players at scale, accelerating, brand awareness, acquisition and retention across all programmatic channels including CTV, in-app, digital video, display, and DOOH. Learn more at geniussports.com

The Role

We are seeking a Vice President, Sales –Betting & Gaming media to drive direct commercial relationships with Tier 1 and Tier 2 iGaming operators, sportsbooks, and casino-resort groups across North America plus their agencies (if applicable). This is a senior, hunter-led individual contributor role focused on new business, with full ownership of revenue, senior client relationships, and the closing of complex, high-value programmatic deals. This role requires deep programmatic expertise, strong understanding of sportsbook and casino-resort marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes.

What You’ll Do

• Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks, iGaming operators, and casino-resort groups in North America, selling both managed service programmatic solutions and Deal ID-based buying.
• Act as the senior commercial relationship owner with relevant C-level, VP, and Head-of-Marketing stakeholders on the operator side.
• Develop and execute strategic account plans aligned to your new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
• Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH, from strategy through to deal execution.
• Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the benefits of using Genius Sports’ proprietary data, audiences, and real-time sports signals for their Programmatic media activations.
• Partner closely with Genius’s Product, Trading, Marketing, and Customer Success teams to shape betting and gaming-specific advertiser solutions.
• Own pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.
• Stay ahead of North American betting and gaming market dynamics, including regulatory considerations and competitive offerings.
• Represent Genius Sports at key industry events, client forums, and executive-level
  
  

What You'll Bring

• 7 years of experience in digital and programmatic advertising sales, with 3 years specifically within iGaming, sportsbooks, online casino, or regulated betting environments.
• Proven success selling programmatic media solutions directly to Tier 1 and Tier 2 iGaming operators and/or casino-resort groups.
• Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.
• Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.
• Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
• Strong commercial acumen with disciplined pipeline management and forecasting.
• Ability to build trusted, senior-level relationships with operator-side stakeholders (CMO, VP Marketing, Head of Growth, Digital etc).
• Excellent communication, negotiation, and presentation skills.
• Comfortable working as a senior individual contributor with full accountability for personal revenue targets.
• Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.
  
  

The salary for this role is based on an annualized range of $160,000 - $180,000 USD plus VC. This role will also be eligible to take part in Genius Sports Group's benefits plan.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

One team, being brave, driving change 

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius

Let us know when you apply if you need any assistance during the recruiting process due to a disability.