Web & Digital Communications Strategist / Communications Specialist 3

Job Details

Working Title: Web & Digital Communications Strategist / Communications Specialist 3
Job Class: Communications Specialist 3
Agency: Minnesota State

• Job ID: 96799
• Location: White Bear Lake
• Telework Eligible: Yes - *This position is currently approved for up to 100% telework. Occasional on-campus attendance may be required for meetings, events, training, or other essential business needs. Telework arrangements are subject to applicable College and Minnesota State policies and may be modified based on future institutional or operational needs.
• Full/Part Time: Full-Time
• Regular/Temporary: Unlimited
• Who May Apply: Open to all qualified job seekers
• Date Posted: 09/08/2026
• Closing Date: 09/15/2026
• Hiring Agency/Seniority Unit: Minnesota State / Century College
• Division/Unit: MnSCU Century Lakewood CC / MnSCU Century CTC Class/B
• Appointment Type: Unlimited, Full-time
• Work Shift/Work Hours: Days / 8:00am - 4:30pm
• Days of Work: Monday - Friday
• Travel Required: No
• Salary Range: $32.97 - $48.60 / hourly
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• FLSA Status: Nonexempt
• Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Job Summary

Position Purpose

Under the direction of the Director of Marketing and Communications, this position serves as the College’s web and digital communications subject-matter expert. The position develops, coordinates, implements, and evaluates website, digital content, social media, advertising communications, and related communications strategies that support enrollment, institutional priorities, stakeholder engagement, public awareness, and the College’s reputation.

The position leads website communications strategy, web governance, digital content, accessibility, search visibility, analytics, social media communications, and assigned advertising communications. It also provides expert communications consultation and support for assigned College and cross-divisional initiatives and public and media relations activities.

Through consultation, content development, communications planning, performance evaluation, training, and vendor coordination, the position helps ensure that College communications are clear, accurate, accessible, audience-centered, consistent, and aligned with institutional goals.

Position Responsibilities

• Lead website communications strategy, governance, accessibility, and projects.
• Lead web content strategy, search visibility, and content coordinator support.
• Lead social media communications and support advertising campaign development.
• Conduct research and evaluate communications effectiveness.
• Develop and coordinate communications plans for college initiatives and support public and media relations.
• Support departmental and institutional operations.

Minimum Qualifications (must have at time of application)

• Three years of professional experience in web communications, digital communications, marketing communications, public relations, strategic communications, or a related field. A Master's degree may substitute for 18 months of experience; a Bachelor's degree may substitute for one year of experience; and an Associate's degree may substitute for six months of experience. Degree must be in a related field.
• Experience developing and implementing communications strategies or plans and consulting with managers, departments, or internal clients regarding audiences, messages, channels, and communications practices.
• Experience writing, editing, reviewing, and publishing public-facing content for websites, social media, advertising, public relations, or related communications channels using plain-language and audience-centered practices.
• Experience coordinating website content strategy, web governance, user experience, search visibility, or digital communications within a content management system.
• Knowledge of digital accessibility requirements and practices, including ADA and WCAG standards, sufficient to guide web content and coordinate compliance efforts.
• Experience developing and evaluating social media or integrated campaign communications and using analytics, audience research, stakeholder feedback, or campaign data to recommend improvements.
• Project management and interpersonal skills sufficient to manage multiple priorities, coordinate vendors and other contributors, provide consultation and training, meet deadlines, and exercise independent professional judgment.

Preferred Qualifications (desired but not expected to have to enter job)

• Bachelor’s or graduate degree in communications, journalism, public relations, marketing, digital communications, web communications, or a related field; or a position-related professional certification in digital accessibility, web analytics, project management, digital marketing, content strategy, or a related area.
• Experience working in higher education, government, or another complex public-sector organization.
• Experience managing content and governance for a large or complex website using Drupal, WordPress, LiveWhale, or a comparable content management system.
• Experience using GA4, Looker Studio, Google Tag Manager, Salesforce, social media analytics, media-monitoring platforms, or comparable tools to evaluate performance and inform communications decisions.
• Experience managing web development, accessibility, digital advertising, media agency, analytics, or communications vendors, including developing requirements, coordinating deliverables, and evaluating performance.
• Experience conducting user research, usability testing, focus groups, content testing, or stakeholder engagement activities, or developing and delivering communications training.
• Experience supporting public and media relations, leadership communications, or emergency, sensitive, or rapidly developing communications.

Minnesota State does not authorize the use of E Verify for employment purposes, and Century is unable to consider candidates who require employment sponsorship, as the associated costs are prohibitive for the college.

Qualifications

Application Details

How to Apply

To view the full job posting and to apply please go to: https://minnstate.wd115.myworkdayjobs.com/Minnesota_State_Careers/job/White-Bear-Lake/Web-Digital-Communications-Strategist-Communications-Specialist-3_JR0000005671

Contact

If you have questions about this position, contact Kimberly Claggett at kim.claggett@century.edu or 651-444-2165.

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Kimberly Claggett at kim.claggett@century.edu.

About Minnesota State

Minnesota State is committed to attracting, retaining, and developing talented employees who serve our 340,000 students each year throughout the state. We have a vibrant and diverse system of 33 colleges and universities with 15,300 dedicated faculty and staff focused on student success.

Century College is a 2-year community and technical college in White Bear Lake, Minnesota. As one of the largest two-year colleges in Minnesota, we serve nearly 18,000 credit and non-credit students every year.

We offer degrees, diplomas, certificates, and courses in general education and transfer, business, human services, health sciences, technology, engineering, applied design, industrial, and non-credit workforce training.

With various student support and student life opportunities, including athletics, student clubs and organizations, campus theatre, Multicultural Center, LGBTQ Center, Veterans Center, and much more, Century College provides a welcoming and vibrant campus community.

As a “community” college, we care about our locality. We are engaged, connected, and a resource within our local communities, including K-12 and workforce/industry partners.

Working together to improve the state we love.

What do Minnesota's State employees have in common?

• A sense of purpose in their work
• Connection with their coworkers and communities
• Opportunities for personal and professional growth

Benefits

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your benefits may include:

• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
  • Fertility care, including IVF
  • Diabetes care
  • Dental and orthodontic care for adults and children
• 6 weeks paid leave for parents of newborn or newly adopted children
• Pension plan that provides income when you retire (after working at least three years)
• Employer paid life insurance to provide support for your family in the event of death
• Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
• Tax-free expense accounts for health, dental, and dependent care
• Resources that provide support and promote physical, emotional, social, and financial well-being

Support to help you reach your career goals:

• Training, classes, and professional development
• Tuition reimbursement
• Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)

Employee Assistance Program (EAP) for work/life support:

• A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
• Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
• Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

Other Information

Employment information for this position can be found in its collective bargaining agreement or its plan document at http://mn.gov/mmb/employee-relations/labor-relations/Labor/.

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State is an equal opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.