Marketing Liaison - State Farm Agent Team Member

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Benefits

• Opportunity for advancement
• Paid time off
• Training & development
• Bonus based on performance
• Competitive salary
  
  

Position Overview

Scott Cameron State Farm is seeking a high-energy, relationship-driven Director of Marketing to lead our community outreach, referral partner development, digital marketing, and lead generation efforts.

This is not a desk-only, behind the scenes marketing role. The ideal candidate will spend significant time in and around the community building strategic relationships with real estate professionals, mortgage lenders, auto dealerships, business owners, community organizations, and local influencers while also overseeing our social media presence, marketing campaigns, vendor relationships, and brand awareness initiatives.

Our mission is to protect families through insurance and financial services while becoming the most recognized and trusted insurance agency in our market.

Key Responsibilities

Community & Business Development

• Develop and maintain referral relationships within our local market.
• Attend chamber events, networking groups, community events, and professional association meetings.
• Identify and coordinate sponsorship opportunities and community partnerships.
• Represent the agency at after-hours events, seminars, expos, and local functions.
• Expand agency visibility throughout Ocala and surrounding communities.
  
  

Marketing Strategy & Brand Growth

• Develop and execute annual and quarterly marketing plans.
• Increase agency brand awareness throughout Marion County.
• Coordinate community campaigns and local outreach initiatives.
• Manage marketing budgets and measure ROI on marketing efforts.
• Track lead generation performance and referral source effectiveness.
  
  

Digital Marketing & Social Media

• Oversee agency presence on all social media platforms
• Create and schedule engaging content.
• Monitor engagement, comments, reviews, and online reputation.
• Coordinate video content and marketing campaigns with agency leadership.
• Develop campaigns highlighting:
• Community involvement
• Team culture
• Client success stories
• Educational insurance and financial topics
  

Event Management

• Coordinate staffing events.
• Organize financial education seminars.
• Plan community outreach initiatives.
• Manage event logistics, promotion, attendance tracking, and follow-up.
  
  

Lead Management & Vendor Oversight

• Monitor lead performance and ROI.
• Work with lead vendors and marketing partners.
• Analyze marketing effectiveness and make recommendations for improvement.
• Maintain lead tracking and reporting systems.
• Provide monthly marketing performance reports to agency leadership.
  
  

Leadership & Accountability

• Collaborate closely with agency ownership and leadership.
• Establish measurable marketing KPIs.
• Drive continuous improvement in lead generation and community engagement efforts.
  
  

Required Qualifications

• Strong networking and relationship-building abilities.
• Excellent verbal and written communication skills.
• Ability to work independently and manage multiple projects.
• Valid driver’s license and reliable transportation.
  
  

Preferred Qualifications

• Insurance, financial services, real estate, mortgage, or dealership marketing experience.
• Event planning experience.
• CRM and lead management experience.
• Video content creation and social media advertising experience.
  
  

About Scott Cameron State Farm

We are committed to helping families protect what matters most through insurance and financial services. We believe in community involvement, personal accountability, professional growth, and delivering exceptional customer experiences. Our team is built around serving others, continuous improvement, and creating long-term impact in the lives of our customers.

Compensation: $50,000.00 - $60,000.00 per year

Do you want to work with someone who will help you achieve YOUR goals?

This busy insurance and financial services office has a passion to make a difference in the lives of others and better the community. We are an established, growth-oriented agency with a team of highly motivated individuals. We attribute our success to having a fun, energetic environment that is an enjoyable place to work. We take pride in using our years of valuable experience to mentor individual team members and prepare them for successful careers. If you're willing to work hard and you expect to get results from yourself and those around you, we want to meet you and talk about the opportunity we have for you. If you are self-motivated, possess an entrepreneurial spirit and have a desire to win and achieve results, please consider joining our team. Come work with an energetic, fun team at Scott Cameron - State Farm Agent!

About Our Agency

• I have been a State Farm agent since 2001.
• I am a second generation State Farm agent.
• I am a proud graduate of University of Central Florida.
• Our agency has received awards including: President's Club, Chairman's Circle, Ambassador Travel, Legion of Honor, Million Dollar Round Table, Senior Vice President's Club, Crystal Excellence Award, National Quality Award, Silver Scroll, Golden Triangle, Bronze Tablet, and New Agent Program Qualifier
• Additional languages spoken: Spanish
  
  

If you want a career, not a job, then we encourage you to apply.

State Farm agents are independent contractors who hire their own employees. State Farm agents’ employees are not employees of State Farm. Agents are responsible for and make all employment decisions regarding their employees.