What are the responsibilities and job description for the Sr. Manager, Performance Marketing position at Starz?
Job Description
The Sr Manager of Performance Marketing will define strategy for our affiliate parters (Amazon, Roku, YouTube) with the goal of acquiring high LTV subscribers. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think wholistically about how their decisions help the company achieve its larger goals. In this role, the Sr manager will be on the forefront of partner relationships, budgeting and campaign planning.
Responsibilities
$120,000 - $140,000
About STARZ
STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.
Our Benefits
Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
The Sr Manager of Performance Marketing will define strategy for our affiliate parters (Amazon, Roku, YouTube) with the goal of acquiring high LTV subscribers. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think wholistically about how their decisions help the company achieve its larger goals. In this role, the Sr manager will be on the forefront of partner relationships, budgeting and campaign planning.
Responsibilities
- Act as a strategic thinker and optimize large-scale digital marketing campaigns across all wholesale partners (i.e. Amazon, Roku, Youtube, etc.)
- Partner with senior leaders in developing and working toward ROI goals with an eye on maximizing LTV and reducing CAC
- Track daily performance & trends across all wholesale partners to fuel when there is opportunity and pull back when there is risk
- Formulate new strategies, and build out a testing schedule to maintain platform growth
- Liaison with partner sales’ teams to lock in quarterly/ ad hoc plans, problem solve challenges, & optimizations
- Work cross-functionally with our Creative, Distribution, Media, and Brand on title launches and company wide objectives
- Allocate funds form a multi-million dollar budget across different partners, placements, and platforms based on real time data and forecasted trends
- BA/BS required – degree in business preferred
- 1-2 years of management experience
- 3-4 years working in a quantitative role on performance-oriented DSP/Platforms
- Strong analytical skills - ability to analyze data on Excel, decipher trends, and develop strategic recommendations
- Self-motivated with an ability to think independently, but also able to lead and motivate others toward a goal
- Effectively communicate objectives and performance results cross-functionally and to leadership
- Prior experience working with streaming distribution partners across Amazon PVC, Roku Channel, and/ or YouTube Prime Time Channels
$120,000 - $140,000
About STARZ
STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.
Our Benefits
- Full Coverage – Medical, Vision, and Dental
- Annual discretionary bonus and merit increase
- Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Salary : $120,000 - $140,000