What are the responsibilities and job description for the Analyst, Growth Marketing position at Starz?
Job Description
The Growth Marketing Analyst will focus on acquiring high quality customers for a top-tier TV streaming service by developing and executing on channels like Meta, TikTok, Snapchat and more. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think creatively (attention to visuals, ability to write copy, etc). In this role, the Analyst will get hands on experience building and optimizing high-impact campaigns while building a strong foundation of knowledge and skills in the growth marketing space.
Responsibilities
$75,000 - $85,000
About STARZ
STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.
Our Benefits
Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
The Growth Marketing Analyst will focus on acquiring high quality customers for a top-tier TV streaming service by developing and executing on channels like Meta, TikTok, Snapchat and more. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think creatively (attention to visuals, ability to write copy, etc). In this role, the Analyst will get hands on experience building and optimizing high-impact campaigns while building a strong foundation of knowledge and skills in the growth marketing space.
Responsibilities
- Launch and optimize large-scale digital marketing campaigns across performance-oriented channels such as Meta, Google, TikTok, Snapchat, Apple Search and Rokt among others
- Get hands on with large data sets by analyzing trends and developing strategic recommendations with the goal of always improving performance
- Work cross-functionally with our Creative, Media, and Brand teams
- Generate and analyze daily, weekly and monthly reports to track performance across all initiatives
- BA/BS required – degree in an quantitative field preferred (i.e., Economics, Math)
- 1-2 years of experience working in a quantitative or analytical role
- Strong analytical skills; ability to analyze data, decipher trends and develop strategic recommendations
- Excel experience a strong plus
- Self-motivated with an ability to think independently but can quickly pivot to brainstorming in a group setting
- Effectively communicate objectives and performance results across cross-functional teams
- Prior experience working on performance-oriented channels such as Meta, TikTok or Snapchat is a plus
$75,000 - $85,000
About STARZ
STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.
Our Benefits
- Full Coverage – Medical, Vision, and Dental
- Annual discretionary bonus and merit increase
- Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Salary : $75,000 - $85,000