What are the responsibilities and job description for the Marketing Automation Specialist position at Starfish Ad Age?
Company Description
At Starfish Ad Age, we are committed to innovation and maintaining a forward-thinking approach to digital advertising. We specialize in leveraging emerging trends and technologies to ensure that our clients' brands remain at the forefront of the industry. Our team is dedicated to delivering creative and effective advertising solutions that empower brands to thrive in an ever-evolving digital landscape. Join us in shaping the future of advertising with cutting-edge strategies and a passion for excellence.
Role Description
This is a full-time hybrid role for a Marketing Automation Specialist based in Longview, TX, with flexibility for some work-from-home days. The Marketing Automation Specialist will manage and optimize marketing automation systems, analyze campaign performance, and drive lead generation efforts. They will also work closely with the marketing team to develop and implement data-driven strategies, monitor key performance indicators, and improve campaign outcomes. Collaboration, creativity, and technical expertise are essential to succeed in this role.
Qualifications
- Experience in Marketing Automation and Lead Generation techniques
- Proficiency in Marketing and Marketing Analytics
- Strong skills in Web Analytics and data interpretation
- Excellent organizational, analytical, and problem-solving abilities
- Familiarity with digital advertising trends and tools is a plus
- Effective communication skills and ability to collaborate within a team and with clients
- Prior experience with marketing automation platforms is highly desirable