Marketing Manager (Napa Valley, CA)

Our Company & Our Property 

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, and spas, and gracious yet unobtrusive service. With 27 hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Facebook, Twitter, and Instagram: @AubergeResorts and #AlwaysAuberge.

About Stanly Ranch, Auberge Resorts Collection

A private Napa Ranch cultivating the future of wellbeing. Stanly Ranch - a land that was established with legacy in mind and furthers its progression now with enlightened 21st century ideals. A vanguard in the movement toward holistic wellbeing, Stanly Ranch empowers an immersive agricultural experience intended to not only revitalize those lucky enough to visit, but to leave them transformed. Guests, owners, and locals alike will be captivated by an active and engaged private ranch lifestyle uniquely curated to nourish the mind, body, and soul through a rare connection to the land and its bounty.

Role Summary

Join our team as Marketing Manager and become one of the authors of our story.  The Marketing Manager will be a key leader and author of our Stanly Ranch story. This role requires a foundational understanding of the luxury market and consumer with a strong focus on digital marketing. The Marketing Manager will have a strong entrepreneurial spirit, and be a self-starting team player that’s creative, innovative, and is willing to roll up their sleeves and deliver world class strategies in marketing, digital media, and partnerships. This role reports to the Area Director of Marketing and will support Stanly Ranch. 

Core Responsibilities

The key responsibilities for this position are:

• 360 Marketing Strategy: Support and lead 360 marketing strategies for Tier 1 initiatives, seasonal campaigns, key partnerships and vacation home rental category. Develop and execute full funnel tactical plans across website, email, paid media, organic social media, PR, and influencer strategies. Create seasonal marketing calendars and timelines. Analyze weekly marketing results across key performance metrics to draw conclusions and strategize how to optimize tactics. 

• PR: 

  • Support and manage relationship with external PR agency

  • Oversee and lead all media and tastemaker visits including date & rate confirmation, itinerary development and coordination, reservations, and travel arrangements. Communicate and share confirmations, itineraries, etc. with PR agency, tastemaker and/or agent.

  • Responsible for creation and distribution of VIP resumes/site forms internally, including clear communication of all needs and aspects of upcoming stays to property teams.

  • Champion all aspects of media stays (often required to host in person), ensuring each stay experience meets Auberge standards for service and accommodation.

  • Ensure all aspects of contractual agreement/media trade are adhered to

  • Ensure all press materials are regularly updated, share key initiatives, Experiences and Programming with PR agency for pitch development.

  • Draft quotes for key stories  

• Partnerships:

  • Lead and support execution for brand and press worthy partnerships. 

  • Act as the point of contact with partners, negotiate and execute all partnership terms and deliverables.

  • Work and coordinate with property team to execute events. 

• Social Media: 

  • Manage external social media partners providing day to day strategic guidance and feedback for Stanly Ranch (resort) and Bear (restaurant) accounts.

  • Occasionally capture video and photo content while onsite - event coverage, onsite experiences and weekly programming, behind the scenes of the property and key personalities (i.e. Executive Chef).

• Website:

  • Responsible for maintaining, updating and optimizing Stanly Ranch website 

  • Consistently refresh imagery and content across homepage and key category pages. 

  • Lead website brief development inclusive of imagery selection and copy writing.

  • Create seasonal Experience, Programming and Events pages 

  • Update weekly menus and fitness classes 

  • Maintain Stanly Ranch presence of third party sites - google, tripadvisor, yelp, resy, opentable, expedia etc.

• Email

  • Responsible for all creative development and email briefs. Coordinate with digital producers via project management platform to create elevated and engaging email.

  • Email development includes copy writing and imagery selection

  • Support cross functional and property team with personal outreach and communication

• Paid Media

  • Lead digital advertising brief process in collaboration with Area Director of Marketing 

  • Project manage review process between key stakeholders 

• Villa / Residential Marketing

  • A key function of this role will be supporting the Villa (vacation home rentals) launch - a new product category.

  • Help develop and launch dedicated marketing strategies to drive awareness and excitement for the new Villas.

  • Execute targeted tactics across paid media, email, website, social media and PR.

• Community & Local Initiatives and 

  • Conceptualize, develop and execute key marketing initiatives designed to attract the local Napa community to Stanly Ranch 

• Marketing Collateral & Creative Assets

  • Create marketing assets to support key initiatives and events in the form of printed and digital collateral (ie. flyers, magazine advertisements, digital ads and banners).

  • Includes creative development and layout as well as copy writing and design

  • Manage property photo shoots including building shotlist, run of show, coordinate with creative team and property team. Communicate all shoot needs with property departments. 

Required Qualifications

•  5 years of technical experience in hospitality or customer-centric field

• Well organized and able to work independently

• Strong business acumen

• Ability to work through problems systematically

• A customer-centric mindset

• Able to work in a fast-paced environment with multiple deadlines and quick turnarounds

• Opera PMS management experience 

• POS systems experience

• Technical understanding of network protocols and standards

• Advanced understanding of Windows Client and Server operating systems

Preferred Qualifications

• Advanced understanding of Group Policy/Active Directory Management and Windows System Components. 

• Comprehensive experience with Google Workspace

• A , MCP or equivalent certifications

What Else?

At Auberge, we are passionate about our mission to be the best-loved operator of one-of-a-kind luxury properties and experiences.  We are storytellers and story-makers, delivering simple pleasures and creating unforgettable memories.  Born in Napa and inspired by the most relaxing places in the world, we prize simplicity, comfort, and beauty.  Whatever role we play in Auberge, and wherever we work, we all live by the view that our core purpose is to enrich people’s lives.  

If you feel that our approach is aligned with your own passions and beliefs, then please talk to us about becoming part of our family.

Stanly Ranch is an Equal Opportunity Employer, M/F/D/V. Stanly Ranch provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Stanly Ranch complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Department: Sales & Marketing/Ventas
This is a management position
This is a exempt/ exento position
Pay: $85,000 - 100,000.00 per year

Salary : $85,000 - $100,000