What are the responsibilities and job description for the Marketing Director position at STAGE COACH LLC - Gardens at Columbine?
Description
About Stage Management
Stage Management operates four senior living communities across the Denver Metro area, offering Assisted Living, Memory Care, and Independent Living. We are a values-driven, relationship-first organization where our Marketing Directors are not just salespeople — they are community ambassadors, family guides, and occupancy leaders. We are growing and looking for a skilled, people-centered professional to join our team.
The Opportunity
As a Marketing Director, you are the primary point of contact for prospective residents and their families from first inquiry through move-in. You own the full sales cycle — managing leads in our CRM, conducting personalized tours, building referral partner relationships, and driving occupancy results. You operate with autonomy, follow a structured playbook, and are coached to succeed.
What You’ll Do
Lead Management & CRM
• Manage all prospect activity in Yardi CRM with disciplined documentation — every inquiry, every touchpoint, every next step.
• Respond to inquiries promptly (target: within 15 minutes during business hours) and execute a structured follow-up cadence across phone, email, and text.
• Advance prospects through each stage of the pipeline with required activities completed and no records left without a next step assigned.
• Monitor and manage after-hours marketing calls with timely callbacks and remote documentation.
Tours & Prospect Experience
• Lead personalized, discovery-driven tours that connect the community’s offerings to each family’s specific needs, concerns, and timeline.
• Prepare thoughtfully before every tour — know the prospect’s record, brief your team, and ensure the community is show-ready.
• Close every tour with a clear proposed next step and offer every prospect the opportunity to secure their place on the waitlist.
• Send personalized follow-up within 24 hours of every tour.
Partner Outreach & Community Visibility
• Build and maintain a tiered referral partner network through scheduled visits, calls, and event participation.
• Host and promote regular community marketing events — from caregiver education seminars to culinary experiences — designed to generate engagement and referrals.
• Participate in external networking events including ALPN, Chamber of Commerce, senior fairs, and partner open houses.
• Maintain a strong Google Business Profile and proactively generate reviews from satisfied residents, families, and partners.
Move-In Coordination & Cross-Department Collaboration
• Manage move-in readiness from commitment through arrival — coordinating paperwork, unit preparation, clinical onboarding, and payer setup.
• Partner with Maintenance on unit make-ready timelines to minimize vacancy and keep showable inventory current.
• Collaborate with the Executive Director and clinical team to ensure every move-in is seamless and well-supported.
• Conduct competitive market analyses twice annually and contribute insights to the regional team.
What We’re Looking For
• 2 years of experience in senior living sales, healthcare sales, or a closely related consultative sales environment.
• Demonstrated ability to manage a high-touch sales process with empathy, organization, and consistent follow-through.
• Experience with a CRM platform (Yardi or similar); comfort with technology and digital documentation.
• Strong relationship-builder with a genuine passion for serving older adults and their families.
• Self-motivated, organized, and comfortable working with a structured operating system while exercising independent judgment.
• Available for after-hours responsiveness as part of a defined coverage model.
• Strong written and verbal communication skills.
What Success Looks Like
We measure performance through a clear scorecard. Our targets for this role include:
• Occupancy at or above 93% (combined AL/MC/IL)
• Inquiry ? Tour conversion of 25% or better
• Tour ? Move-in conversion of 25–30%
• Lead response within 15 minutes during business hours
• Zero records without a scheduled next step in Yardi
• Google Review rating at or above 4.3 stars with consistent new review growth
Why Stage Management
• A values-first culture where residents, families, and team members are treated with genuine care.
• A proven operating system with clear expectations, structured coaching, and a defined path to success.
• Collaborative regional leadership — you’ll be supported, not just managed.
• Competitive compensation and benefits.
• The opportunity to make a meaningful difference in people’s lives every single day.
Ready to join a team that’s changing what senior living looks like?
Apply today and tell us what drives you.
Compensation and Benefits
· Pay: $70,000 - $80,000 Commission
-Benefits :
o Sick time in accordance with Colorado state law.
o Complimentary meals provided during shifts.
· Full-time employees receive additional benefits:
o Health, Dental, and Vision insurance after 60 days of employment.
o Earned Paid Time Off (PTO) begins accruing from start of employment, available after 90 days.
o 401(k) retirement plan eligibility after 1 year.
o 4 hours of holiday pay after 6 months of full-time status for all company-identified holidays.
In accordance with Colorado’s Equal Pay for Equal Work Act, the above pay range reflects the compensation for this position and may vary based on experience, education, and qualifications.
Equal Employment Opportunity Statement
Stage Management is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, veteran status, or any other status protected by applicable law.
ADA Accommodation Statement
Stage Management is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or accommodation to apply for a position, please contact Human Resources.
This listing will remain open until filled.
Salary : $70,000 - $80,000