What are the responsibilities and job description for the Social Media Manager - On Site position at Staccato?
Description
THE COMPANY Staccato proudly serves and employs those who protect and embody American freedoms. We designed our 2011® pistol platform to deliver the World’s Best Shooting Pistols, so that all shooters, experienced and beginner, can become more confident and motivated to reach their next level of shooting excellence. Built in Texas, using only American steel, materials and parts, Staccato stands behind our firearms with a lifetime warranty. When you join Staccato, you join our family of shooters, our pursuit of excellence and our passion for the American way of life. As a fast-growing brand that is expanding its business into new verticals, Staccato offers an environment where you can develop your craft and grow your career alongside other patriots. In fact, 25% of our team are veterans and over 1,300 law enforcement agencies have adopted our 2011® for on duty or off duty carry, including the U.S. Marshals SOG, Texas Rangers, LAPD SWAT and Miami Dade SRT. THE MISSION We protect freedom. We proudly build the best product possible for those who protect and embody American freedoms. THE OPPORTUNITY If you embrace creative challenges, thrive in fast-paced environments and love bringing order from chaos, then Staccato is looking for you. Staccato is looking for a Social Media Manager to join our team and drive brand recognition, credibility and growth by building a world-class social media operation. Reporting into Staccato’s Director of Marketing, you will build and lead Staccato’s social media presence and persona across brand accounts. You will be a strategic and creative thought leader that partners and collaborates with stakeholders across the organization to elevate Staccato’s cultural visibility and relevance. This position will be responsible for the management and success of all of Staccato's branded social media accounts including Staccato 2011, Staccato Ranch, and Staccato Vegas. RESPONSIBILITIES: • Be a strategic filter for the brand. Ensure that all social is grounded in the brand positioning, messaging, voice and visual style • Insight-driven strategy. Analysis of cultural, community, media, and market trends to develop an overarching social media strategy across channels that brings Staccato’s brand and persona to life • Planning & development. Plan and develop social media campaigns and activations that integrate well with Staccato’s broader brand, demand generation and GTM campaigns • Editorial calendar & publishing. Develop and manage our social media editorial calendar and publish content • Content strategy & development. Collaborate with team to ensure social content is strategically driven and engaging • Community management. Develop a community management plan and ensure that we are engaging with our community via comments and other relevant methods • Measure & report. Monitor and analyze campaign performance and adjust strategies as needed. QUALIFICATIONS:
5 years experience as a social media manager or a similar role
Bachelor's degree in marketing or PR and/or relevant work experience through internships, personal projects and junior level positions
Demonstrable experience creating social media strategies that delivered impact for the brand and business
Deep knowledge and understanding of best practices for social media platforms such as YouTube, Rumble, Instagram, Facebook, Twitter, LinkedIn, Pinterest, etc.
Success influencing and managing stakeholders across the organization to get alignment on initiatives and execute work on time and budget
Experience pitching and communicating content and its connection to the business to C-level executives is a plus
Excellent verbal and written communication skills Craft engaging content Organized and able to multitask
Proven ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
Salary.com Estimation for Social Media Manager - On Site in Florence, TX
$87,111 to $111,037
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