Demo

Hotel Area Director of Sales

Sree Hotels
Sree Hotels Salary
Columbia, SC Full Time
POSTED ON 5/6/2026
AVAILABLE BEFORE 7/6/2026
SREE Hotels is seeking an experienced and motivated leader to fill the Area Director of Sales position at our Courtyard by Marriott and SpringHill Suites by Marriott hotels, located in Downtown Columbia.

As the Area Director of Sales, you will enjoy professional training & development, responsive corporate support, competitive pay, and an excellent benefits package that includes fully-paid health insurance after 3 years’ of service, dental & vision insurance and a matching 401K.

About SREE Hotels

As one of the fastest-growing property management groups in the Southeast, SREE Hotels LLC offers our associates unparalleled opportunities for advancement in the Hospitality Industry. The Company currently owns and operates 24 brand name hotels in popular markets like Charlotte, Raleigh, Durham, Columbia, Cincinnati and Myrtle Beach and we are expanding. Our portfolio includes well-respected brands like Marriott and Hilton. Our Corporate Office is conveniently located in the beautiful Ballantyne area of Charlotte, NC with easy access to major highways and airports making travel a breeze.

For more information, visit our website at www.sree.com

PRIMARY PURPOSE: To generate top line revenue by meeting or exceeding revenue goals by developing new accounts and growing existing hotel accounts.

RESPONSIBILITIES

  • Direct Sales: Achieve productivity goal and activity goal by targeting accounts with appointment-oriented sales calls which in-line with goals established by the marketing plan and budget and management.
  • Key Accounts: Maximize current hotel’s key accounts by saturating account contacts and departments. Establish and maintain close contact with key accounts through phone calls, appointments, client functions, tours, professionally written correspondence. Assess future and current needs of the client. Promptly follows-up on all customer needs in an efficient and timely manner. Negotiates guest room rates and hotel services within approved booking guidelines.
  • New Account: Capture and shift business from market hotels through research, networking, and proactively telemarketing/soliciting new accounts as well as outside sales calls. Establish and maintain close contact with target accounts through phone calls, appointments, client functions, tours, professionally written correspondence. Assess future and current needs of the client. Promptly follows-up on all customer needs in an efficient and timely manner. Negotiates guest room rates and hotel services within approved booking guidelines.
  • Maintains accurate, organized and current file management system in order to service client and employer in the most expedient, organized and knowledgeable manner. Develops customer profiles and maintain an effective trace system, in order to best meet client needs, resulting in superior service. Promptly follows-up on all customer needs and inquiries set by brands and management.
  • Participate in associate functions, client and guest events, and community events.
  • Assist with developing and maintaining the business plan with General Manager, Marketing Manager and Corporate Director of Sales.
  • Qualify all leads and prospects gained from tele-prospecting, cold calls, sales blitzes and other lead sources including in-house guests.
  • Participate in joint sales calls with the Corporate Director of Sales and General Manager.
  • Actively participate in Revenue Management calls.
  • Assist with rate and services decisions.
  • Attend weekly sales meetings.
  • Complete weekly and monthly sales call reports and submit to General Manager and Corporate Operation and Sales Team.
  • Exhibits a positive and involved team attitude to all hotel departments and maintains open communication with all team members for the overall success of the hotel.
  • Build and maintain rapport with competitor hotels, lead sources, clients and local community.
  • Displays a neat, clean, and business-like appearance at all times and represents themselves as well as hotel and SREE Hotels with the highest level of integrity and professionalism.

QUALIFICATIONS

  • Direct hotel sales experience is required (3 Years minimum)
  • Marriott brand experience preferred
  • Experience with FOSSE and PEP reservation systems is preferred
  • College degree and/or equivalent sales experience required.
  • Requires knowledge of general sales techniques, revenue management, and customer service skills
  • Fluent in basic computer skills to include Word and Excel in business format.
  • Fluent in electronic communications (email).
  • Ability to solve problems and make sound business decisions.
  • Excellent verbal and written communication skills.
  • Ability to work as team player with all levels of hotel staff.
  • Excellent guest relations skills.
  • Demonstrate ability to influence customers to close the deal
  • Excellent judgment
  • High ethical standards of conduct

JOB SETTING AND PHYSICAL DEMANDS

Employees in this position work primarily indoors. To perform the job successfully the candidate must be able to use a computer and other standard office equipment. Fluency in the English language and the ability to speak, hear, read and write are required as is the ability to work any hours/days of the week necessary to meet business requirements. Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment. Must have own reliable transportation and possess a valid state driver's license in order to make sales calls.

Disclaimer
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions (as covered under the Americans with Disabilities Act) expected of people assigned to this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. All employees may be required to perform activities outside of their normal job responsibilities from time to time as needed.

EOE - All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, disability or veteran status.

Benefits:

  • Competitive salary bonus potential
  • Health, dental, and vision insurance
  • Earned Wage Access
  • 401(k) with company match
  • Life Insurance
  • Travel benefits

Salary.com Estimation for Hotel Area Director of Sales in Columbia, SC
$158,476 to $210,495
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