Direct Mail Marketing Analytics Contractor

Position: Direct Mail Marketing Analytics Contractor

Location: Naperville, Illinois-Hybrid

Duration: Long Term

Interview Process - 1) Virtual 2) On-site 3) SQL and Excel test

Direct Mail Marketing Analytics Contractor

This contractor will provide analytical support for Direct Mail (DM) acquisition campaigns and ad‑hoc digital marketing initiatives on a B2C basis. The role partners closely with DM Strategy, Commercial Finance, Digital Marketing, and Data/BI teams to deliver performance analytics, forecasting, experiment design, and campaign execution support. The ideal candidate is a strong quantitative problem‑solver with experience querying data, building analytical outputs in Excel/BI tools, and supporting both direct mail and digital marketing programs.

Responsibilities

• Direct Mail Performance Reporting
• Build and maintain performance reporting by market, segment, and test cell.
• Deliver weekly performance readouts, including in‑flight diagnostics and variance analysis.
• Automate reporting wherever possible to improve speed, accuracy, and reliability.
• Support post‑mortems to identify trends, anomalies, optimization opportunities, and quantified impact.
• Direct Mail Forecasting & Scenario Modeling
• Support response, conversion, revenue, and ROI forecasting.
• Partner with DM Strategy and Commercial Finance on volume planning, budget allocation, and scenario modeling.
• Quantify expected impact of new targeting strategies, offers, creative, and market expansions.
• Refine forecasts using up‑to‑date market data, seasonality, and channel response trends.
• Experiment Design & Measurement
• Help design statistically valid tests (product, price, creative, audience splits, cadence, channel mix).
• Ensure appropriate sample sizes, unbiased test/control structures, and clearly defined KPIs.
• Deliver post‑test analyses including lift calculations, confidence intervals, significance testing, and actionable recommendations.
• Campaign Execution Analytics
• Manage the analytics workflow from targeting logic and segmentation through mail file creation.
• Develop the record‑selection configuration document to ensure alignment with business intent, market strategy, and test design.
• Validate audience selections and ensure test integrity across markets, segments, model scores, and proportional splits.
• Provide rapid analytical support for last‑minute targeting refinements or business rule updates.
• Digital Marketing Analytics support
• Ensure data accuracy across digital analytics platforms (e.g., GA4, FullStory).
• Troubleshoot tracking gaps, discrepancies, or data‑quality issues.
• Conduct cohort, segmentation, and attribution analyses.
• Build dashboards to track campaign performance, experiment results, and business outcomes.

Below are the tasks that the client expects this person to work in order of priority:

1. Direct Mail Performance Reporting
2. Campaign Execution Analytics
3. Digital Marketing Analytics support
4. Experiment Design & Measurement
5. Direct Mail Forecasting & Scenario Modeling

The campaign execution part should transition over to an internal team once they hire a new person to support that function, and this person might focus on 1, 3, and 4 for the most part.

Qualifications

Skills & Experience

• Strong analytical and quantitative skills with Excel and SQL - Key (Snowflake preferred).
• Experience with data visualization tools (Looker preferred).
• Working knowledge of digital marketing platforms such as GA4, Google Ads, and Meta Ads.
• Deep understanding of marketing performance measurement, including CLTV, CAC, ROI, marginal performance, incrementality lift, and attribution methodologies.
• Demonstrated knowledge of direct mail performance metrics, including cost per piece, response and conversion rate mechanics (gross vs. net), and cohort-based analytical approaches.
• Statistical literacy for experimental design and measurement (A/B, multivariate testing, significance testing).
• High attention to detail with a rigorous QA mindset and strong commitment to data accuracy.
• 10-15 years of marketing analytics experience, specific with Direct Mail Marketing on a B2C basis