Director, Analytics & Insights

💈  WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Founded in 2015, SQUIRE is trusted by more than 30,000 barbers across 5,000 shops in more than a thousand cities worldwide. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.

As SQUIRE continues to grow, so does the need for clean, well-defined, and trustworthy data on how the business is performing. As the Director, Analytics & Insights, you will define the standards, taxonomies, and requirements in our core source systems needed for data to flow and report information properly for the business. Based on the data captured, you will consolidate and uncover the drivers behind churn, retention, and conversion, then apply that same rigor to product telemetry and marketing analytics, and bring those insights directly to the leaders who can act on them.

Success in this role means the company operates from one consistent and trusted set of metrics built on quality source system data, with leaders able to approach important decisions with a clear understanding of the factors behind them. Your work will directly influence business outcomes with a clear understanding of what matters most, rather than simply report on them. As SQUIRE expands its use of AI, you will bring a thoughtful perspective on where it can add the most value in analytics and ensure our data is prepared to support that work. This role, above all, is central to how SQUIRE makes informed decisions to move faster and scale with confidence.

Reports To: SVP, Operations
Location: Remote - US or Canada
Type: Full-Time
Compensation: Base ($200,000 - $230,000) Bonus (15%)

• Proactively analyze business performance to identify what is changing and why across churn, retention, conversion, unit economics, funnel performance, product adoption, product telemetry, and marketing analytics


• Translate complex data into clear insights and recommendations for the leaders and teams positioned to act on them


• Define and lead the multi-year strategy for SQUIRE’s analytical data, including how it is modeled, structured, and governed to support accurate analysis for scalable business growth and future AI capabilities


• Partner closely with Data Engineering (which is responsible for the underlying data platform and infrastructure) to develop scalable and reliable analytical models


• Set the strategy for AI-driven analytics, keep our data clean and AI-ready to power both the AI we build into our product and the AI we use to scale the team, from automating first-pass reporting to building on the AI data assistant already in place


• Lead Looker as SQUIRE's primary business intelligence platform, including dashboard strategy, reporting improvements, platform cleanup, and self-service reporting


• Establish the metric definitions, quality standards, and governance practices needed to maintain trust in the company's data as the business grows in scale and complexity


• Lead the company's OKR process and performance readouts, including the cadence, measurement, and reporting used to create visibility and accountability


• Lead and grow the analytics function by hiring and developing a team known for quality and reliability across analytics engineering, business intelligence, and analysis

The duties and responsibilities outlined above are not a comprehensive list, and additional tasks may be assigned from time to time based on business needs.

• 10 years of experience in an analytics or data function, including 4 years of people management, with a track record of setting strategy, building analytical data models, and developing teams beyond day-to-day reporting


• Demonstrated experience translating data into insights that influence leadership decisions and measurable business outcomes


• Experience building analytical models, systems, and practices that create lasting organizational value beyond individual dashboards


• Technical fluency across SQL, data modeling, statistics fundamentals, dbt or similar transformation tools, and Looker


• Technical judgment and hands-on experience to guide how analytical data is structured and maintain consistent definitions across the business


• Thoughtful and clear perspective on AI in analytics, including where it can add meaningful value and where human judgment remains essential


• Genuine curiosity about the business, with the ability to move from understanding why something happened to identifying why it matters and what should happen next


• Strong leadership and communication skills, with the ability to develop a team and translate complex analytical concepts for executive audiences

• Experience within a multi-product, marketplace with direct and secondary customers, or SaaS business during a period of scaling or expansion into new verticals, particularly in Salesforce- and Snowflake-based environments


• Experience partnering closely with a Data Engineering function on data platforms and infrastructure without having directly led the infrastructure function

Don’t let this list stop you from applying - If you are interested in the role, we’d love to hear from you!

This is the first role of its kind at SQUIRE and an opportunity to shape how the entire company understands and uses its data. You will lead the Analytics & Insights function, establish the trusted metrics that teams and leaders rely on, and define how data and AI can become lasting assets for the business. By partnering directly with company leaders on the decisions shaping SQUIRE's future, you will play a central role in how the company measures performance, identifies opportunities, moves faster, and scales with confidence.

• Base Salary ($200,000 - $230,000)   Bonus (15%)


• New hire stock grant


• 100% employer-paid medical/dental/vision insurance for you and your dependents


• 401K plan with company contribution


• Generous PTO and Parental Leave policies

Interview Accommodations

SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to recruiting@getsquire.com and someone on our team will respond to your request.

Equal Employment Opportunity

SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Pay Transparency Nondiscrimination Provision

SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.