Marketing Manager

Job Overview:

We are seeking a hands-on Marketing Manager to lead execution across three operating businesses in retail and wellness. This role is responsible for driving customer acquisition, retention and measurable revenue growth. This is not a strategy-only or social media role. We are looking for someone who builds, launches, and optimizes campaigns directly.

This position is on-site and works closely with operations leadership.

Responsibilities:

The Marketing Manager will own end-to-end execution and performance across multiple operating businesses.

Campaign Planning & Execution

• Build and manage a rolling 90-day marketing calendar aligned with seasonal promotions and quarterly business priorities.
• Design and execute monthly promotional campaigns (offers, bundles, habit-building incentives)
• Coordinate creative, in-store signage, digital assets and rollout across businesses.
• Ensure consistent execution across all marketing channels.

Paid Media Management

• Build, launch, and optimize Google Search and Meta campaigns
• Test and provide feedback on alternate paid media such as NextDoor, Yelp, and LinkedIn
• Manage retargeting and local acquisition strategies
• Allocate monthly budgets across locations and initiatives
• Track cost per acquisition (CPA), return on ad spend (ROAS), and campaign lift

CRM & Retention Marketing

• Build and manage email and SMS campaigns
• Develop lifecycle automation (welcome, reactivation, promo, loyalty)
• Drive customer visit frequency and lifetime value
• Increase digital adoption including app downloads and delivery enrollment.

Direct Mail & Local Activation

• Manage quarterly direct mail campaigns including creative coordination, vendor oversight, and performance tracking
• Oversee local sponsorships, community outreach and partnership initiatives.
• Coordinate donation programs and event participation
• Support neighborhood-level marketing efforts in collaboration with businesses.

Quarterly Growth Initiatives

• Lead focused quarterly initiatives aligned with business priorities.
• Develop targeted acquisition campaigns for new service lines.
• Test and optimize offers to drive new trial and recurring revenue.

Content & Brand Execution

• Oversee organic social media cadence.
• Ensure messaging aligns with brand pillars and value propositions.
• Create or manage production of digital and print creative assets.

Performance Reporting & Accountability

• Deliver a monthly marketing performance dashboard
• Identify what to scale, adjust, or eliminate
• Present results and recommendations to leadership.

Team Leadership

• Supervise and direct the Marketing Coordinator
• Set weekly priorities and ensure deadlines are met
• Maintain clear ownership between strategy, execution, and reporting.

Qualifications:

• 4–8 years experience in hands-on marketing execution
• Experience managing Google Ads Meta Ads
• Experience with CRM/email platforms (Klaviyo, HubSpot, Mailchimp, etc.)
• Comfortable building campaigns directly (not outsourcing)
• Background in retail, franchise, fitness, hospitality, or service businesses preferred
• Strong organizational and operational mindset.

Compensation:

• $80,000 – $95,000 base salary
• Performance-based bonus’
• Full-time, on-site

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance