Automotive Business Development Representative

Automotive Business Development Representative (BDR) – Job Description

Job Title

Automotive Business Development Representative (BDR)

Job Summary

An Automotive Business Development Representative is responsible for generating, managing, and converting customer leads for a dealership or automotive group. The BDR acts as the first point of contact for prospective customers through phone calls, emails, text messages, online inquiries, and appointment scheduling. The role focuses on increasing showroom traffic, improving customer experience, and supporting vehicle sales goals.

Key Responsibilities

· Respond promptly to internet, phone, and showroom inquiries

· Contact potential customers to schedule dealership appointments

· Follow up with leads from websites, social media, manufacturer programs, and marketing campaigns

· Maintain accurate customer records in CRM software

· Build rapport with customers and identify vehicle needs

· Coordinate appointments with sales consultants

· Conduct outbound calls for unsold leads, missed appointments, and service-to-sales opportunities

· Meet daily, weekly, and monthly performance targets

· Provide exceptional customer service throughout the sales process

· Assist with dealership promotions and marketing campaigns

· Follow dealership policies and manufacturer standards

Required Qualifications

· High school diploma or GED preferred

· Previous automotive, sales, customer service, or call center experience preferred

· Strong verbal and written communication skills

· Comfortable using CRM systems, email, and phone systems

· Ability to multitask in a fast-paced environment

· Professional phone etiquette

· Positive attitude and strong work ethic

· Basic computer proficiency

· Valid driver’s license required

· Must pass background and drug screening

Preferred Skills

· Lead generation and follow-up experience

· Sales closing support

· Customer relationship management

· Appointment setting

· Conflict resolution

· Time management

· Bilingual communication skills is a plus

Performance Metrics

Automotive BDRs are often evaluated based on:

· Number of outbound calls made

· Lead response time

· Appointment set rate

· Appointment show rate

· Sales conversion rate

· Customer satisfaction scores

Work Environment

· Automotive dealership

· Full-time schedule, including evenings and Saturdays

· Performance-based compensation to include bonuses or commissions

Sample Compensation

· Base salary plus commission/bonus

Typical range in the U.S.: approximately $35,000–$70,000 annually based on your performance

What you can expect

Industry competitive compensation with bonus for exceeding goals & benefits

Sales training and support that will provide you with the skills you need to be a top earner

Professional work environment.

If you are experienced in giving exceptional customer service, have the drive to earn unlimited income and want to build a career working as a Business Development Representative with exciting new products, we look forward to talking with you.

About Our Dealership

At Springfield Ford, we are committed to providing an exceptional consumer experience and we know that starts with our most valuable resource – our employees. If you want to work in an environment where customer service is our passion and you have unlimited earning potential, a career as an automotive sales representative may be for you!

Springfield Ford's Commitment to You

Our business is growing and we are looking to expand our staff!

Hourly pay plus Commission Pay plan with bonuses for exceeding sales objectives.

Ford Motor Company President's Award Winner for Complete Customer Satisfaction!

Join our winning automotive sales representative team! Apply Now!

Job Type: Full-time

Pay: $45,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Disability insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Paid training
• Referral program
• Retirement plan
• Vision insurance

License/Certification:

• Driver's License (Required)

Work Location: In person

Salary : $35,000 - $70,000