What are the responsibilities and job description for the Director of Marketing position at Spotlight Analyst Relations?
Salary: Are you a commercially minded marketing leader ready to scale a demand generation engine for an industry leader? Spotlight is looking for a strategic, hands-on Director of Marketing to help fuel our next phase of growth.At Spotlight, we help ambitious software companies win the coverage that makes them famous through the practice of Analyst Relations (AR). As we expand our offerings and create a new category in the market, we need a leader who combines high-level strategy with a relentless bias for action.What You Will DoAs the Director of Marketing, you will own the end-to-end demand generation engine and play a pivotal role in Spotlights go-to-market strategy. Your mission is to turn marketing into a predictable driver of revenue.Lead Demand Generation: Own the full-funnel strategyfrom awareness to pipeline to revenueacross paid and organic channels (Search, Social, ABM, and Retargeting).Build the Category: Partner closely with the Founder and VP of Thought Leadership to create a new market category, shaping the narratives that establish Spotlight as the ultimate authority.Optimize the Stack: Own and continuously improve our marketing technology stack (CRM, Automation, Analytics) to ensure clean data flows and seamless alignment with Sales Ops.Performance Management: Define the measurement framework and KPIs (CAC, ROI, conversion rates) to ensure marketing data is accurate, trusted, and "decision-ready" for the leadership team.Content & Narrative: Personally write and shape senior-level content, including POVs and campaign narratives, ensuring a consistent value proposition across all channels.Team Leadership: Lead and develop a high-performing internal marketing team while managing external agency partners to bolster our efforts.What Makes You Effective in This RoleThis role is designed for a leader who thrives in a founder-led environment where pace and pragmatism are paramount:Commercially Driven: You don't just track "leads"you are obsessed with pipeline, CAC, and ROI. You view marketing through the lens of business growth.A "Player-Coach" Mentality: You are comfortable alternating between high-level strategic planning and getting "hands-on" with copy, campaigns, and data.Data-Led Decision Making: You are methodical and analytical, using insights to recommend shifts in investment and prioritization.Strategic Influence: You are a confident partner to senior stakeholders, capable of constructively challenging assumptions to find the best path forward.Bias for Action: You are a proactive self-starter who navigates ambiguity by building systems, testing hypotheses, and delivering results.Desired Skills and QualificationsExperience & Background7-10 years of B2B Marketing experience, with at least 3 years in a senior leadership role (Director level or equivalent).Proven Track Record: Demonstrated success in driving measurable pipeline growth within a mid-sized, high-growth organization (~$20m$50m revenue).Entrepreneurial DNA: Experience working directly with founders or in entrepreneurial environments is strongly preferred.Budget Ownership: Direct experience managing and optimizing significant paid advertising budgets with clear ROI accountability.Bachelors Degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.Technical SkillsTech Stack Proficiency: Deep experience with CRM (e.g., Salesforce/HubSpot) and Marketing Automation platforms.Analytical Tools: High proficiency in Google Analytics, data visualization tools, and performance dashboards.Content Mastery: Exceptional writing skills with the ability to translate complex business concepts into compelling, senior-level thought leadership.Spotlight is a unique, rapidly growing firm based in downtown Kansas Citys up-and-comingCrossroads neighborhood. We are proud to be a consistent recipient of the KC Business Journals Best Place to Work award. Learn more about our mission at spotlightar.com.Spotlight is an equal-opportunity employer. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States.