Marketing Intern

Job Title: Marketing Intern (Summer 2026)
Location: WM USA - 37 Upton Drive
Location Type: Hybrid
Website: https://www.wmfts.com/en/
Group: https://www.spiraxgroup.com/

When you join Watson-Marlow Fluid Technology Solutions, a part of the Spirax Group, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more.

This role will focus on:

Support the marketing and business development team by creating engaging newsletters, developing targeted outreach strategies, and managing sector leads from exhibitions and industry events.

Key Responsibilities

• Design, draft, and distribute monthly newsletters featuring company updates, product innovations, and industry insights.
• Collaborate with the marketing team to ensure communications align with brand guidelines and strategic objectives.
• Organize and maintain a database of sector leads collected from exhibitions and events.
• Develop targeted communication campaigns, including personalized email outreach and follow-up strategies.
• Track engagement metrics and provide reports on campaign performance.
• Assist in brainstorming and implementing creative ideas to improve lead conversion and audience engagement.

Learning & Development Objectives

• Develop professional newsletters tailored for B2B audiences.
• Apply brand guidelines and tone consistency in written communication.
• Organize, segment, and maintain lead databases effectively.
• Use CRM tools for tracking and nurturing leads.
• Design and execute targeted email campaigns for sector-specific audiences.
• Analyze campaign performance using engagement metrics (open rates, CTR).
• Interpret marketing analytics to optimize outreach strategies.
• Prepare performance reports and recommend improvements.
• Leverage exhibition-generated leads for business development.
• Work cross-functionally with marketing and business development teams.
• Gain experience in project planning and meeting deadlines.
• Key Performance Indicators (KPIs)
• At least 2 newsletters published during the 10-week internship period.
• Achieve an average open rate of 25% and click-through rate of 5% for newsletters.
• Execute at least 2 segmented email campaigns per month to sector-specific leads.
• Provide a monthly performance report on newsletter engagement and lead conversion activities.

Candidate Profile

• Currently pursuing a degree in Marketing, Communications, Business, or a related field.
• Skills & Competencies:
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office; familiarity with email marketing tools (e.g., Mailchimp, HubSpot) is a plus.
• Detail-oriented with excellent organizational skills.
• Ability to work independently and as part of a team.

This position offers an hour salary of $23dls. Final salary offers are determined by multiple factors, including education, experience, internal equity, geographic location, and the candidate’s expertise, and therefore may vary from the range listed. For roles based outside Massachusetts, the applicable salary range may be lower.

Everyone is Included at Spirax Group

We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where everyone’s contribution is valued across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.

We know that everyone needs some extra help from time to time, so we have introduced a range of additional benefits through our Group Inclusion Commitments. Learn more at Our Inclusion Commitments.

Equal Opportunity Employer

Watson-Marlow Fluid Technology Solutions is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other protected characteristics as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Watson-Marlow Fluid Technology Solutions makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Company Overview

At Watson-Marlow Fluid Technology Solutions, we are driven by innovation and are dedicated to creating an inclusive workplace where everyone is empowered to make a difference. As a world leader in manufacturing peristaltic pumps and associated fluid path technologies for the life sciences and process industries, we offer a wide range of products, including tubing, specialised filling systems and products for single-use applications.

Watson-Marlow is part of Spirax Group, a FTSE100 and FTSE4Good multi-national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies.

Our purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world. Our technologies play an essential role in critical industrial processes and industrial equipment across industries as diverse as Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors and Healthcare. With customers in 165 countries, we provide the solutions that sit behind the production of many items used in daily life, from baked beans to mobile phones!

Our inclusive culture and values, unites us, guides our decisions and inspires us everywhere that we operate. We support our colleagues to make their difference for each other as well as customers, communities, suppliers, our planet and shareholders by creating a truly equitable working environment where everyone feels included.