Senior Marketing Assistant (Performance Marketing | DTC)

Lemon Adds LLC

Company Description
Lemon Adds is a performance-driven eCommerce growth agency helping DTC brands scale from launch to 7–8 figures through paid media, influencer marketing, lifecycle marketing, CRO, Social Media management, Amazon and more.

We are the true definition of 360° Marketing company.

Role Description

We’re looking for a Senior Marketing Assistant to work directly with our CMO and leadership team — someone who acts as a proactive operator, execution driver, and strategic support layer across multiple high-growth client accounts.

This is not an entry level assistant role. This is a central operator role inside a performance machine.

Role Structure:

• Hybrid: 2–3 days/week in-office (Woodland Hills, CA) remote
• Full-time (40 hours/week)
• Must overlap with PST/EST working hours

What you will own?

Operations & Execution

• Own and manage task flow across multiple client accounts (Monday.com)
• Translate calls, strategy, and feedback into clear execution plans
• Ensure delivery across all departments:

Paid Media

Influencer Marketing

Email & SMS

Creative / Content

Organic Social

Amazon and Omni Channels

• Proactively identify bottlenecks and push execution forward without waiting

Client & Account Support

• Join client calls alongside CMO / Account Managers
• Take structured notes and convert them into actionable deliverables
• Act as the bridge between strategy and execution
• Help maintain clarity, accountability, and follow-through across teams

Performance & KPI Ownership

• Pull and analyze data across:
• Paid platforms (Meta, Google, Bing, Applovin, Triple Whale etc.)
• Shopify
• Klaviyo and other retention platforms

Understand and track core brand KPIs, including:

• ROAS
• CAC / CPA
• AOV
• LTV
• Conversion Rate

Identify:

• Scale opportunities
• Underperformance
• Funnel gaps / CRO opportunities
• Support building weekly and monthly reports with actionable insights

• Assist in campaign planning, testing, and scaling strategies

Contribute to:

• Offer testing
• Funnel improvements
• Upsells / cross-sells
• Bring ideas, not just execution

AI & Systems Optimization

Use AI tools (ChatGPT, claude and others) to:

• Improve reporting speed and clarity
• Support content structuring and workflows
• Increase operational efficiency
• Continuously suggest improvements to internal systems and processes

What We’re Looking For

Experience

• 3–5 years in a performance marketing agency or directly with an online DTC brand

Strong understanding of:

• Paid Media (Meta, Google, TikTok, AppLovin)
• Content Strategy importance in Paid social and Branding.
• Email/SMS (Klaviyo or similar)
• Influencer and affiliate marketing workflows
• Shopify ecosystem
• Organic social media management
• Experience supporting or working within multi-channel (omni-channel) marketing environments

Tools & Platforms

• Monday.com (Great to have)
• Slack
• Google Sheets / Excel (strong proficiency required)
• Canva
• Analytics dashboards (Triple Whale, GA4, Meta, Google, Shopify, Klaviyo etc.)

Core Traits

• Proactive operator — you don’t wait for instructions
• Highly organized — you bring structure to chaos
• Data-driven thinker — you understand numbers and what they mean
• Execution-focused — fast, accurate, accountable
• Strong communicator — internally and client-facing
• Ownership mindset — you treat accounts like they’re yours

Great To Have

• Experience in high-growth DTC brands (fashion, beauty, wellness, lifestyle)
• Familiarity with CRO tools (Rebuy, landing page builders, etc.)
• Experience building or improving reporting systems
• Advanced use of AI tools in marketing workflows

• Work with scaling DTC brands across multiple verticals
• Be part of a high-performance, no-BS environment
• Learn directly from senior operators across all growth channels
• Real path into growth

We can't wait to meet you :)

Lemon Adds.
www.lemonadds.com