Human Resources Generalist

PIONEERING BRANDS THAT MAKE LIFE BETTER

We’re Pentland Brands, the people behind some of the world’s best-loved sports, outdoor and lifestyle brands.

Speedo is a part of the Pentland Brands Limited Family.

We are a global family business bringing some of the most loved active and footwear brands to millions of people around the world.

We own Speedo, Endura, Berghaus, Canterbury of New Zealand, Mitre, Ellesse and we’re the UK licensee for Kickers. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors.

All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future.

We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.

At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:

• Success is a team game
• With clarity and courage
• Better as standard
• In good conscience

We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last.

KEY PURPOSE:

The HR Generalist is responsible for managing the end-to-end recruitment process while supporting broader HR initiatives. This role partners closely with hiring managers to attract, assess, and hire top talent, ensuring a seamless candidate experience and alignment with organizational workforce plans. In addition to recruitment ownership, the role supports onboarding, administration and compliance support for employment-based visa programs, benefits management, and other HR activities.

PRIMARY RESPONSIBILITIES:

Talent Acquisition & Workforce Planning

• Lead full-cycle recruitment for North America, partnering with business leaders to develop hiring strategies aligned to workforce plans.
• Source, attract, and assess top talent using innovative sourcing techniques, competitive market mapping, and proactive pipelining.
• Manage the end-to-end hiring process including interviews, offer development, reference/background checks, and candidate experience.
• Develop and maintain job descriptions, support job classification processes, and ensure recruitment practices comply with employment legislation.
• Track and analyze recruitment metrics (time-to-fill, source effectiveness, cost-per-hire) to drive continuous improvement.

Immigration & Employment Compliance :

• Oversee H-1B and other employment-based visa processes in partnership with HR leadership and external counsel, including cap registrations and LCA documentation.
• Maintain immigration records, compliance calendars, and Public Access Files.
• Ensure I-9 compliance and employment verification processes.
• Support regulatory reporting and ensure adherence to federal and state employment laws.

Employee Lifecycle & HR Operations

• Manage onboarding and offboarding processes, including orientation, documentation, exit interviews, and analysis of separation trends.
• Serve as HRIS super user (SAP SuccessFactors/MyAccess), overseeing data integrity, system updates, testing, and user training.
• Support employee relations matters and guide leaders on HR policies and conflict resolution.
• Partner on compensation benchmarking and market analysis to ensure pay competitiveness and alignment.

Benefits

• Oversee administration of employee benefits programs, ensuring compliance with IRS and regulatory requirements.
• Manage vendor relationships and support annual open enrollment processes.
• Develop and communicate benefits strategies aligned with company culture and employee needs.

Projects and Engagement

• Contribute to HR initiatives and engagement programs that support organizational effectiveness.
• Partner with HR leadership to ensure consistent communication and policy implementation across the organization.

QUALIFICATIONS & EXPERIENCE:

• 4 years of corporate recruitment and/or HR generalist experience, with a preference for experience in corporate retail, consumer goods, or action/sports industries.
• Bachelor's degree preferred, and professional HR certifications (SHRM-CP, PHR) is a plus.
• Experience supporting employment-based visa processes (H-1B preferred).
• Strong understanding of full lifecycle recruitment, sourcing strategies, and interview techniques.
• Proficient in using a HRIS, LinkedIn Recruiter, and Microsoft Office Suite. Experience with SuccessFactors/MyAccess is a plus.
• Strong working knowledge of U.S. employment law and HR compliance requirements.
• Broad exposure to compensation, employee relations, and benefits administration.
• Strong interpersonal and communication skills, with the ability to effectively interact with employees at all levels.
• High attention to detail with the ability to manage sensitive information with integrity.
• Proven ability to work flexibly and adapt to change in an evolving business landscape.