Marketing Associate

SUMMARY

Join a fast-paced digital engagement team where you'll help drive audience growth across healthcare-focused online platforms. In this remote role, you'll build and optimize multi-channel marketing programs that improve user acquisition, engagement, and long-term retention through data-driven strategies and cross-functional collaboration.

RESPONSIBILITIES

• Develop and manage audience lifecycle programs from acquisition through retention.
• Execute integrated digital marketing initiatives across email, paid media, social media, SEO, search, and partner channels.
• Create and improve onboarding, engagement, and community-building experiences.
• Support influencer, ambassador, and audience recruitment initiatives.
• Monitor campaign performance, analyze data, and optimize engagement strategies through testing and reporting.
• Collaborate with product, content, marketing, analytics, and commercial teams to deliver scalable growth initiatives.
• Help enhance marketing automation, audience targeting, and engagement infrastructure.
• Ensure all engagement activities align with privacy, consent, and industry standards.

QUALIFICATIONS

• Bachelor's degree or equivalent experience.
• 7–10 years of experience in digital marketing, audience growth, lifecycle marketing, product marketing, or engagement strategy.
• Proven success building and scaling multi-channel customer acquisition and engagement programs.
• Experience with paid media, SEO, social media, email marketing, and marketing automation platforms.
• Strong analytical skills with experience measuring KPIs and optimizing campaign performance.
• Ability to collaborate effectively across product, marketing, content, analytics, and business teams.
• Healthcare, pharmaceutical, or regulated industry experience is preferred.

BENEFITS

• Full-time hours with a fully remote work environment.
• Opportunity to contribute to high-impact digital marketing and audience growth initiatives.
• Collaborative, cross-functional team with exposure to product, marketing, and analytics leaders.
• Ability to make a measurable impact on customer engagement and business growth.