What are the responsibilities and job description for the Digital Marketing Manager position at Special Operations Warrior Foundation?
Digital Media Manager
Special Operations Warrior Foundation (SOWF)
Position Overview
The Digital Media Manager is a hands-on, execution-focused role responsible for designing, producing, and managing all visual communications and digital media for Special Operations Warrior Foundation (SOWF).
This individual serves as the primary designer and content creator for the organization, personally executing the full lifecycle of creative projects—from concept through final production—across print, digital, email, social media, and web platforms.
In addition to design responsibilities, this role manages SOWF’s website, email marketing, social media presence, print production, and vendor relationships, ensuring all materials are visually compelling, on-brand, and aligned with SOWF’s mission and fundraising goals.
Key Responsibilities
1. Graphic Design & Creative Execution
- Personally design and produce all SOWF visual assets, including:
- Event invitations, programs, signage, and collateral
- Sponsorship materials and donor presentations
- Campaign assets and fundraising appeals
- Logos and branding for events and initiatives
- Scholarship & Family Outreach materials (internal and external)
- Execute all design work in-house (not outsourced) with a high level of quality and attention to detail
- Maintain and apply brand standards consistently across all platforms
- Manage multiple design projects simultaneously from concept through final delivery
2. Print Production & Direct Mail
- Design and manage production of two major annual direct mail appeals:
- Memorial Day Appeal
- Veterans Day Appeal
- Prepare files for print, coordinate with vendors, and oversee production timelines
- Ensure quality control of all printed materials
- Collaborate with Development on messaging and campaign execution
3. Email Marketing & SOWFocus Newsletter
- Manage SOWF’s Constant Contact platform, including:
- List management and segmentation
- Campaign creation, scheduling, and deployment
- Design and produce the SOWFocus newsletter (bi-monthly):
- Layout, graphics, and formatting
- Integration of content from Development and Programs
- Track performance metrics and optimize engagement
4. Social Media (Design, Scheduling & Posting)
- Design all social media graphics and visual content
- Write, schedule, and publish posts across all SOWF platforms
- Maintain a consistent content calendar aligned with campaigns, events, and organizational priorities
- Ensure brand consistency and visual quality across all social channels
- Monitor engagement and adjust content strategy as needed
5. Website Management & Optimization
- Fully manage the SOWF website, including:
- Design, layout, and user experience
- Content updates and new page creation
- Event pages and campaign landing pages
- Maintain integration with DonorPerfect and donation tools
- Ensure website is optimized for:
- Donor conversion
- Mobile responsiveness
- Clear storytelling and navigation
6. Swag, Storefront & Vendor Management
- Design and procure all SOWF branded merchandise
- Manage relationships with printers, promotional vendors, and production partners
- Oversee inventory, ordering, and quality control
- Manage and maintain the SOWF online storefront
7. Event & Development Support
- Design and produce all event-related materials, including:
- Invitations and digital assets
- Event programs and signage
- Sponsor recognition materials
- Support Development efforts through compelling visual storytelling and campaign materials
Qualifications
- Bachelor’s degree in Graphic Design, Marketing, Communications, or related field (or equivalent experience)
- 2–5 years of hands-on design and digital media experience
- Strong portfolio demonstrating both print and digital design work
- Advanced proficiency in Adobe Creative Suite (required)
- Experience with:
- Website management (WordPress or similar)
- Email platforms (Constant Contact or similar)
- Social media scheduling tools (Hootsuite)
- CRM systems (DonorPerfect preferred)
- Strong understanding of print production and file preparation
- Excellent organizational and time management skills
- Ability to manage multiple projects and deadlines independently
- Strong attention to detail and commitment to quality
- Passion for SOWF’s mission
Key Competencies
- Hands-on creative execution
- Ownership and accountability
- Strong visual design and layout skills
- Project and time management
- Attention to detail
- Adaptability in a fast-paced environment
Travel & Event Support
- Occasional travel to SOWF events
- On-site support for event setup and execution as needed