Director of Integrated Marketing

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Position Summary

This position is responsible for leading the marketing efforts for the Network division’s brand management, B2B communications, as well as the development of marketable concepts and solutions customized to client initiatives, and maintain cohesive company presentations updated, as detailed in the essential duties and responsibilities below.

For SBS Entertainment Division, this position also requires developing strong, long-lasting relationships sponsorship partners in local markets to meet revenue targets. This involves responsibility for developing and maintaining marketing plan for sponsors, as well as sponsor prospecting, proposal customization and presentation, contract revision and servicing, and sponsor follow-up and support.

Essential Duties And Responsibilities

• Conceptualize, develop, and bring to life scalable unique marketable ideas and solutions that are customized for specific company or client initiatives and their associated KPIs, and will serve as captivating thought starters for client conversations
• Write compelling proposals utilizing brand and consumer insights, research, and analytics, to create engaging marketing stories told through an audio-focused lens
• Involvement in the development, marketing, and execution of network in-person and virtual events with a focus on sponsorship opportunities
• In partnership with programming, content, and other key company stakeholders, play a leading role in sales marketing ideation around new annual or quarterly initiatives, key cultural moments, and other opportunities to be leveraged by clients
• Work with EVP of Network division to continually improve and refine sales products and offerings
• Collect and compile various information and data from all company divisions as needed to adeptly combine into and consistently keep updated cohesive synergistic company marketing presentations
• Oversee network campaigns and promotional extensions all the way through from pre-sale to post-sale recap with quantitative/qualitative results and attribution
• Understand and embrace the challenges of the constantly shifting media and advertising landscape, and proactively determine how sales teams should respond and react with new ideas, new thinking, and new approaches
• Collaborate with SBSE leadership to develop and implement a sponsorship budget to achieve the sales plan
• Manages all sponsorship activities. Responsible for sponsor prospecting, proposal customization and presentation, sponsor follow-up and support and representing the company at industry functions.
• Submit marketing plans, prospect activity, and forecast reports to SBSE leadership; provide briefings to others as necessary or as requested. Perform other duties as assigned
• Create and manage sponsorship marketing strategy
• Prepare media kits, marketing materials, ad sales contracts, etc.
• Assist with the marketing for the SBSE shows to grow audience and influence
• Prepare weekly, monthly, event and annual reports as needed
• Other projects as assigned by Network and/or SBSE leadership
  
  

Essential duties and responsibilities are those most important or most frequently performed duties. Employee will be required to perform other job-related duties as required.

Supervisory Responsibilities

• May lead projects.
  
  

Minimum Requirements

• Bachelor’s degree at minimum, in marketing, sales or related field
• Minimum 3-5 years at a media or related organization in a strategic sales/marketing leadership capacity where responsible for ad sales/sponsorship development, marketing solutions, presentation, and execution
• Previous relationships with media buyers, media planners, and industry leading brands preferred
• Proven ability to identify opportunities, develop strategies and negotiate with sponsors and advertisers
• Strong knowledge of current audio and digital performance measurement and attribution
• Excellent verbal and written communication skills with the ability to formulate clear and concise marketing materials, persuasive sales stories, and presentation delivery to internal and external audiences
• Understands influencer marketing
• Strong understanding of advertising across multiple platforms but specifically in Audio platforms
• Create and consult with brands about customized marketing solutions for their company
• Attention to detail
• High level of professionalism
• Self-starter that demonstrates entrepreneurial behaviors
• Ability to develop long term relationships with clients
• Impeccable integrity
• Ability to work with minimal supervision
• Ability to travel when needed
• Excellent problem –solver and multi-tasker
• Proficient with Microsoft Office Suite
• Legal right to work in the U.S.
  
  

In addition to meeting the minimum qualifications listed above, an individual must be able to perform each of the established essential functions to perform this job successfully.

Desirable Requirements

• Multi-cultural marketing/communications experience a plus
• Fluency in recent news, pop-culture, trade publications, competitive landscape, trends, and business conversations with the ability to translate that knowledge into actionable linkages directly connected to day-to-day work
• Strong interpersonal skills with the ability to navigate a highly-matrixed organization and collaborate in a team-oriented environment while fostering strong relationships with interdepartmental team members as well as effectively communicating with external clients
• Organized, detail-oriented, and the ability to work with speed and urgency
• Demonstrated ability to multi-task and perform well in a fast-paced environment with pressure of firm deadlines on a regular basis
• Previous success working with a broad spectrum of established and potential direct clients and their agencies
  
  

Physical Requirements

Work involves exerting up to 20 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Jobs may be defined as sedentary when walking and standing are required only occasionally and all other sedentary criteria are met.

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