Director of Product

Job Summary

The Director of Product is responsible for architecting and scaling Southwestern Consulting’s coaching ecosystem; integrating training, coaching programs, digital content, and tools into a cohesive, client-centric platform that drives measurable results and long-term engagement. This position owns the vision, strategy, and performance of the full product portfolio, ensuring that all offerings work together to improve client outcomes, coach effectiveness, retention, and lifetime value. The Director of Product designs and optimizes an interconnected system that supports every stage of the client and coach journey. The Director of Product partners cross-functionally with Coaching, Sales, Marketing, and Technology to build scalable, repeatable, and innovative solutions that fuel growth. This position leverages data, market insights, and direct field feedback to continuously evolve the ecosystem and position Southwestern Consulting as the market leader in coaching and performance development. The Director of product reports to the President and provides excellent customer service to team members and customers while

Job Duties And Responsibilities

Product Vision, Ecosystem and Strategy Leadership

• Define and lead the vision for the coaching ecosystem, ensuring alignment across training programs, coaching offerings, digital tools, and content
• Own and manage the product portfolio strategy and roadmap, prioritizing initiatives that drive growth, engagement, and measurable outcomes
• Lead the development of integrated product experiences, ensuring all offerings work together as a unified platform rather than siloed products
• Lead, mentor, and scale the product function, creating clarity, accountability, and high performance within the team
• Partner with executive leadership to align product strategy with revenue goals, retention targets, and long-term vision
  
  

Coach Enablement & Delivery Effectiveness

• Design and optimize the end-to-end client and coach journey, from acquisition through retention, expansion, and advocacy
• Ensure all offerings deliver clear, measurable client outcomes and align with the company’s coaching methodology and standards
• Build systems that enable coaches to be more effective, scalable, and consistent in delivering results
• Establish and maintain strong feedback loops with coaches, clients, and internal stakeholders to continuously refine and improve offerings
• Drive data-informed decision-making, using KPIs such as client results, engagement, retention, and ROI to guide strategy
• Collaborate with Partners and Senior Partners to source, validate, and scale new ideas, gaining organizational buy-in
• Ensure proper management of intellectual property, content rights, and testimonial usage
• Stay ahead of industry trends in coaching, learning, and digital transformation to maintain competitive advantage
• Foster a culture of innovation, ownership, and continuous improvement across the product ecosystem
• Perform other duties as assigned REQUIRED QUALIFICATIONS:
• Bachelor’s degree in Business, Marketing, Education, Psychology, or related field
• 8 years of experience in product strategy, program development, or business line ownership, preferably within coaching, training, education, or professional services
• 4 years of leadership experience building and developing high-performing teams
• Proven track record of building, scaling, or transforming a product ecosystem, program portfolio, or service platform
• Strong understanding of coaching models, learning design, behavior change, and client transformation (preferred)
• Experience designing or optimizing customer/client journeys and lifecycle experiences
• Demonstrated ability to connect product strategy to revenue growth, retention, and lifetime value
• Experience working cross-functionally with Sales, Marketing, and Delivery teams in a service-based or hybrid business model
• Strong strategic thinking with the ability to translate vision into scalable systems and execution
• Experience with digital platforms, LMS systems, and content-driven delivery models
• High level of business acumen, including KPIs, unit economics, and ROI measurement
• Excellent leadership, communication, and stakeholder management skills with the ability to drive alignment and influence at all levels
• Ability to operate at both a strategic and tactical level in a fast-paced, growth-oriented environment
• Strong problem-solving skills with a bias toward action and continuous improvement
• High standards of integrity, professionalism, and accountability
• Self-motivated, growth-oriented, and adaptable; thrives in an environment of ownership and evolution
• Strong organizational and prioritization skills with the ability to manage multiple initiatives simultaneously
• Commitment to delivering exceptional client and coach experiences
• Ability to work on multiple projects simultaneously while accomplishing daily tasks
• Ability to work independently while demonstrating excellent organization and follow through
• Demonstrate flexible and efficient time management and ability to prioritize workload
• Effective oral and written communication skills and excellent interpersonal skills
• High standards for integrity, honesty, professionalism, and work ethic
• Commitment to service excellence
• Ability and willingness to move with purpose and a strong sense of urgency
• Self-motivated, positive, and enthusiastic
• Self-starter with a strong desire to exceed expectations and capable of supporting a team
• Maintain confidentiality discretion
• Ability to effectively work in collaboration with others to achieve business objectives
• Willing to grow and be challenged
• Attend training as requested