What are the responsibilities and job description for the Family Advisor position at Southgate Senior Living?
Overview
Help families make one of the most important decisions of their lives.
Although the posted job title is Sales and Marketing Specialist, this position serves as a Family Advisor — a cornerstone role within Pinnacle Senior Living. Unlike traditional sales positions, the Family Advisor is a trusted guide who supports, educates, and walks alongside families navigating an emotional and life-changing transition.
If you excel in relationship-based sales, meaningful communication, and compassionate guidance, this role may be a perfect fit.
What a Pinnacle Family Advisor Does
As a Family Advisor, you own the family experience from the first conversation to move-in day. You will:
- Build trust through meaningful, empathetic conversations
- Ask thoughtful, open-ended questions to uncover real needs
- Provide clear guidance on care options, lifestyle, and next steps
- Lead engaging community tours that help families envision life here
- Follow up consistently and professionally
- Maintain strong documentation and communication through the CRM
- Partner with the Executive Director and Clinical team to ensure needs are met
- Build relationships with referral partners within the healthcare community
- Confidently ask for the move-in and help families set a move-in date
- Great Family Advisors drive sustainable census growth by doing what is right for the family every time.
Our goal: Families leave every conversation feeling safer, clearer, and more confident.
What Makes Someone Successful in This Role:
- Love connecting with people and hearing their stories
- Ask great questions and are naturally curious
- Follow through on commitments consistently
- Balance empathy with confidence and clarity
- Are organized and able to manage multiple family relationships
- Enjoy working toward meaningful goals
About the Company
The Pennant Group is one of the most dynamic and progressive companies in the rapidly expanding senior living, home health, hospice, and home care industries. Affiliates of Pennant operate more than 180 senior living, home health, hospice, physician services, and home care operations across 14 states and continue to grow.
Our locations operate independently with support from our world-class Service Center, offering clinical, HR, legal, training, accounting, IT, and other resources to empower on-site teams to focus on exceptional care.
Our Culture: C.A.P.L.I.C.O
o Customer Second
o Accountability
o Passion for Learning
o Love One Another
o Intelligent Risk Taking
o Celebrate
o Ownership
These principles guide our work and create an environment where individuals feel valued, supported, and excited about the impact they make.
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.