Social Media and Marketing Manager

Job Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a blend of creativity, analytical skills, and a deep understanding of current social media trends.

Duties

• Develop and execute comprehensive social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging video content that resonates with target audiences while maintaining brand voice and consistency.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening techniques.
• Utilize tools such as Hootsuite, Buffer, and Google Analytics to track performance metrics and optimize campaigns based on data insights.
• Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
• Manage Facebook Advertising campaigns to increase reach and engagement while adhering to budget constraints.
• Engage in public relations activities to foster relationships with influencers and stakeholders in the digital space.
• Oversee e-commerce initiatives by integrating social media strategies that drive sales conversions.
• Proofread all content for accuracy and adherence to branding guidelines before publication.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO techniques and web analytics tools such as Google Analytics to measure campaign effectiveness.
• Strong graphic design skills with experience in Adobe Photoshop and Illustrator; familiarity with video editing is a plus.
• Excellent content creation skills with an emphasis on storytelling that engages audiences across platforms.
• Ability to conduct thorough market research and apply findings to enhance brand positioning.
• Strong relationship management skills with a knack for building connections within the industry.
• Experience in digital marketing strategies including email marketing, PPC advertising, and influencer partnerships is highly desirable.
• Exceptional proofreading skills with attention to detail in all written communications. If you are passionate about social media marketing and eager to make an impact through innovative strategies, we encourage you to apply for this exciting opportunity!

Job Type: Full-time

Pay: $45,000.00 - $85,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Work Location: In person

Salary : $45,000 - $85,000