Senior Director of Marketing Communications and Development

INDEED

Sr. Director of Marketing Communications and Development

Southern Oregon Goodwill Industries

Faster than a campaign deadline.
Stronger than a fragmented brand message.
Able to align retail traffic, donor engagement, and community visibility in a single strategic plan.

Look. In the conference room. In the store. In the community.
It’s a campaign.
It’s a press release.
It’s the Director of Marketing and Communications.

The Mission

Southern Oregon Goodwill is seeking a strategic marketing leader who leads and directs execution of enterprise marketing and community engagement strategy in direct alignment with organizational priorities and mission impact.

This role operates in a strategic leadership capacity by providing direction, guiding implementation, and developing team capability.

You lead the plan.
You direct execution.
You achieve defined performance goals.

Cape optional. Accountability required.

Your Superpowers

Strategic Leadership & Execution

• Lead development and execution of the annual marketing and communications plan
• Establish clear quarterly priorities and maintain a 1–2 year strategic view
• Establish and maintain brand positioning and messaging standards
• Direct campaign planning and oversee execution, measurement, and refinement

Budget & Performance Accountability

• Lead annual marketing budget planning
• Establish measurable performance goals across campaigns, retail promotions, events, and digital channels
• Monitor performance data and adjust tactics to improve outcomes
• Provide performance reporting and insights to executive leadership

Retail & Brand Impact

• Partner with Retail leadership to drive store traffic, sales growth, and campaign execution
• Ensure consistent in-store messaging across all locations
• Direct execution of integrated marketing initiatives across channels
• Maintain brand standards and compliance

Digital & Public Visibility

• Provide direction for social media presence and digital engagement
• Oversee content strategy and performance metrics
• Lead initiatives to improve engagement, reach, and conversion
• Direct media relations and brand narrative

Fundraising & Community Engagement

• Lead development of communication plans that strengthen donor loyalty
• Provide marketing leadership and support for fundraising events
• Align event messaging with mission impact and revenue objectives

Team Leadership

• Lead, develop, and evaluate marketing team members
• Set clear expectations and performance standards
• Build bench strength and close capability gaps

What Success Looks Like

• Defined performance goals achieved
• Increased retail traffic and campaign effectiveness
• Stronger donor engagement
• Consistent brand execution across all channels
• A capable, accountable marketing team

Qualifications

· Bachelor’s degree in marketing, Communications, Business, or related field preferred. Equivalent experience considered.

· 7–10 years of progressive marketing experience.

· 3–5 years leading teams and managing budgets.

· Experience leading integrated, multi-channel marketing initiatives.

· Experience creating measurable growth in traffic, engagement, or revenue.

· Experience in retail, nonprofit, or multi-location environments preferred.

· Strong written and verbal communication skills.

· Experience with media relations and public representation.

· Demonstrated ability to manage competing priorities and lead cross-functional initiatives.

Salary : $105,000 - $115,000