MARKETING

MAJOR DUTIES AND RESPONSIBILITIES

ADMINISTRATIVE FUNCTIONS

Plan, develop, organize, implement, evaluate, and direct the Marketing/Admissions programs of this facility.

Keep abreast of current federal and state regulations, as well as professional standards, and make recommendations on changes in the policies and procedures to the Administrator.

Review department policies and procedures, at least annually, and participate in making recommended changes.

Participate in development of Marketing/Business development strategies for the facility.

Develop and maintain a reference library of all individuals or agencies capable of referring new admissions directly to the facility, to include hospitals, physicians, home health agencies, hospice groups, etc.

Develop and maintain a reference library of marketing contacts in the primary and secondary market area, to include all Civic Organizations, when and where they meet and their leadership.

Develop and implement policies and procedures for the identification of medically and financially appropriate admissions to the facility.

Participate in community planning related to the interests of the facility and the services and needs of potential residents and family members.

Specific Duties

The Marketing/Admissions Coordinator id responsible for all public relations/special events, marketing and admissions screening for the facility.  Duties in each area include:

Public Relations/Special Events

     Participates in design and development of marketing and promotional materials for the facility in all formats that

          Include fliers, brochures, news releases, fact sheets, bios, newsletters and electronic media.

     Establishes relationships and maintains contact with reporters, advertising media representatives, and primary

          And secondary resources in the health care field.

     Establishes relationships and maintains contact with various civic clubs, organizations and Senior Citizen’s groups.

     Recommends and implements initiatives that manage the target audience’s perception of the facility.

     Coordinates special events for the facility and the community.  Assists Department Directors and staff with the

          Promotion and coordination of any events they may need assistance with.

     Provides or coordinates presentations, speeches and public appearances internally or externally as needed.

Marketing

     Participates in the development and coordination of a marketing strategy for resident and facility services,

          Census development and image enhancement (Strategic Marketing Plan)

     Maintains data on census (Inquiries, admissions, discharges, referral sources, census, payor mix, etc.)

     Maintains data on customer satisfaction to include resident/family, employee and physician satisfaction.

     Maintains file of all media coverage of the facility.

     Attends and participates in monthly Quality Assurance/Performance Improvement (QAPI) Committee meetings

          And provides reports as necessary.

     Is responsible for providing marketing services within budgeted guidelines.

     As part of the marketing strategy and back-up for inquiries when not available, the Marketing/Admissions 

          Coordinator is responsible for developing a marketing team and plan to manage inquiries, tours and 

          Admissions.

Admissions

     Responsible for census development – both total and Medicare Part A

     Acts as a liaison between facility and family members during the pre-admission and admission process.  Upon

          admission, refers family members to appropriate Department Directors, depending on specific need or concern.

     Manages all inquiries, tours and admission screenings.

     Works with the Director of Nursing and Business Office Manager to ensure all admissions are screened thoroughly

          Prior to admission.

     In conjunction with Social Services, ensures all admission paperwork and advanced directive discussions are

          completed with resident, responsible party, family member or POA upon admission.

Provides any other job related services or duties, consistent with skills and abilities, as required by the Administrator.

PERSONNEL FUNCTIONS

Maintain an excellent working relationship with other department supervisors and coordinate Marketing/Admissions activities with their assistance.

Create and maintain an atmosphere of warmth, personal interest and positive emphasis, as well as a calm environment throughout the facility.

STAFF DEVELOPMENT

Assist support services in developing, implementing, and conducting in-service training programs that relate to the Marketing/Admissions process.

Attend and participate in continuing educational programs designed to keep you abreast of changes in your profession, as well as to maintain your license on a current status.

WORKING CONDITIONS

Works in well-lighted and ventilated areas throughout the nursing service area (i.e., drug rooms, nurses’ stations, resident rooms, etc.).

Sits, stands, bends, lifts and moves intermittently during working hours.

Is subject to frequent interruptions.

Is involved with residents, personnel, visitors, government agencies/personnel, etc., under all conditions and circumstances.

Is subject to emotionally upset residents, family members, personnel, and visitors.

Communicates with the medical staff, nursing personnel, and other department supervisors.

Is willing to work beyond normal working hours, and in other positions temporarily, when necessary.

Is subject to exposure to infectious waste, diseases, conditions, etc.