What are the responsibilities and job description for the Marketing and Business Development Analyst (Law Firm Experience) position at SourcePro Search?
Marketing and Business Development Analyst
Location: New Jersey Office
Salary Range: $80,000 – $120,000 (commensurate with experience)
SourcePro Search is partnering with a leading law firm to find a Marketing and Business Development Analyst to join their high-performing Marketing Department. This strategic role is ideal for a data-savvy, research-driven professional who thrives at the intersection of analytics, market intelligence, and business growth strategy.
What You’ll Do:
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Conduct in-depth market research and competitive intelligence to identify trends, target opportunities, and support practice group growth strategies
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Create detailed client, prospect, and industry intelligence reports to inform business development efforts
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Track and analyze legal market developments, competitor activities, and industry-specific opportunities
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Leverage data and analytics to support strategic marketing and business development initiatives
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Maintain and enhance the firm’s CRM and experience databases, ensuring accurate matter reporting and data integrity
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Assist in RFPs, proposals, and pitch materials, ensuring alignment with firm brand and strategic goals
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Develop new marketing collateral to promote the firm’s services to targeted audiences
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Manage and track outreach campaigns using the firm’s CRM system, measuring engagement and results
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Produce impactful submissions for legal rankings and awards, collaborating with PR partners when needed
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Partner closely with attorneys and practice leaders to execute targeted business development initiatives
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Provide backup support during team absences or high-volume workload periods
What You’ll Bring:
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Bachelor’s degree with 3–5 years’ experience in marketing, business development, or analytics
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Professional services experience (law firm, accounting, consulting) strongly preferred
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Exceptional writing, proofreading, and editing skills
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Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines
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Advanced skills in Microsoft Excel and PowerPoint
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Familiarity with Nexl, Foundations, Bloomberg Law, and Dun & Bradstreet a plus
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Strong interpersonal skills and ability to work both independently and in a collaborative team setting
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Willingness to travel between offices as needed
If you’re ready to bring your analytical expertise, market insight, and strategic thinking to a respected and dynamic legal team, we’d love to connect.
Salary : $80,000 - $120,000