Senior Content Marketer, Talent Attraction (Remote)

POSITION SUMMARY

We’re seeking a talented Senior Content Marketer to specialize in Recruitment Marketing and Internal Communications, with a focus on elevating our employer brand and engaging both prospective clinicians and our current team of clinicians and business colleagues. As a member of the Talent Attraction & People Experience team, you’ll create compelling content that attracts top talent, supports recruitment initiatives, boosts engagement, and nurtures a strong internal culture. You’ll partner closely with the VP of Talent Attraction & our Marketing team to align all content with our brand identity across all touchpoints. In this role, you’ll work alongside our recruitment marketing, employer brand, and internal communications teams to develop content that highlights our company culture, promotes our employee value proposition (EVP), and helps build a connected, informed workforce. If you're passionate about storytelling and eager to influence both recruitment and internal communication strategies, we’d love to have you on our team.

THE DETAILS: This is a remote opportunity. Monday-Friday.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Recruitment Marketing (Clinician Audience)

• Create engaging content for various recruitment platforms, including job boards, social media, career pages, recruitment ads, and email campaigns.

• Write and curate content that showcases the company’s culture, values, and work environment, helping potential candidates understand what it’s like to work here.

• Highlight success stories, organizational achievements, and the benefits of working for Sound through blog posts, videos, social media, and other content formats.

Internal Communications: (Clinician & Business Colleague Audience)

• Create infographics and materials that promote company-wide events, wellness programs, diversity and inclusion efforts, and other people focused initiatives.

• Support internal engagement efforts by developing content that motivates and informs employees, strengthens company culture, and encourages collaboration.

• Promote employee recognition, career development opportunities, and internal job postings to encourage growth and retention within the organization.

Employer Branding & EVP Communication:

• Thread the company’s Employer Value Proposition (EVP) into all content for both recruitment and internal communication efforts.

• Create messaging that clearly defines what makes the company a great place to work, reinforcing our values, mission, and employee benefits.

• Help build and promote an inclusive, authentic employer brand through content that reflects the diversity, growth opportunities, and positive employee experiences at the company.

• Ensure all content is consistent with our brand guidelines.

Content Creation & Distribution:

• Partner with graphic design team to create templates and repeatable assets to be used in materials (flyers, postcards, brochures, social media graphics, banners etc.

• Partner with graphic design team on advanced graphic design needs (headshot editing, recruiting event booth design, program maps etc.)

• Write, edit, and produce a variety of content including blog posts, job descriptions, clinician and business colleague stories, emails, social media posts, and videos.

• In partnership with the Sr. Manager of Internal Communications & the Employer Brand Manager, manage and update content calendar

• Post-production for internal podcasts

• Organize content and partner with Marketing on procurement, implementation and management of an Asset Management System.

VALUES

• Self-motivated: Proactively jumps in to start a task or project with limited direction; asks to take on more responsibility and what’s next.

• Driven: Motivated to succeed and get things done at a high level of achievement.

• Intellectually curious: Demonstrates a genuine interest in learning new things and wants to know the reason “why” behind the way things are done.

• Persistent: Demonstrates the ability to “keep at it” even when obstacles or challenges are present; returns to the work at hand after a change of course.

• Resourceful: Proactive willingness to utilize available information and tools to figure things out.

KNOWLEDGE, SKILLS AND ABILITIES

• Strong writing, editing, and proofreading skills.

• Experience in healthcare highly preferred.

• Intermediate graphic design skills with experience working in Canva & Adobe Creative Suite.

• Experience with video content creation & editing.

• Experience with project management tools, such as Wrike.

• Ability to craft compelling content for both external audiences (potential candidates) and internal audiences (clinicians & business colleagues)

• Ability to work collaboratively with multiple stakeholders.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Communications, Journalism, Human Resources, or a related field.

• 8-10 years of experience in content marketing or recruitment marketing highly preferred.

SALARY RANGE: This position offers an annual salary range of $75,000-$85,000. Exact salary will depend on the candidate’s experience, education and geographic location.