Marketing and Admissions Liaison

JOB SUMMARY:  The Marketing & Admissions Liaison is responsible for driving census growth through strategic marketing, referral development, admissions coordination, and community outreach activities. This position serves as Solheim Senior Community's primary liaison to hospitals, physicians, discharge planners, case managers, managed care organizations, accountable care organizations (ACOs), and community healthcare partners.

                               The Marketing & Admissions Liaison manages referral relationships, coordinates admissions and transitions of care, conducts facility tours, evaluates referral opportunities, and supports marketing initiatives designed to increase awareness of Solheim's Skilled Nursing, Rehabilitation, and Senior Living services. The role collaborates closely with interdisciplinary departments to ensure smooth admissions, exceptional customer service, and positive resident experiences.

                               This position exercises independent judgment in evaluating referrals, managing referral pipelines, coordinating outreach efforts, and implementing growth strategies aligned with organizational goals.

                               Occasional evenings, weekends, community events, and hospital visits may be required.

ESSENTIAL JOB FUNCTIONS:

1. Develop and maintain strategic relationships with hospitals, physicians, discharge planners, case managers, managed care organizations, ACOs, and community healthcare providers.
2. Serve as Solheim's primary liaison for referral development and external healthcare networking.
3. Identify opportunities to increase census, referral volume, and market presence through targeted outreach and relationship-building activities.
4. Conduct regular visits, presentations, and follow-up communications with referral sources.
5. Participate in professional organizations, healthcare networking groups, community outreach programs, and industry events representing Solheim.
6. Monitor referral trends, hospital discharge patterns, market conditions, and competitive activity to identify growth opportunities.
7. Assist leadership in developing and implementing strategic marketing, census development, and business growth initiatives.
8. Collaborate with leadership to establish census goals and referral development strategies.

1. Respond promptly to referrals and inquiries from hospitals, families, healthcare providers, and prospective residents.
2. Review and evaluate referrals for clinical appropriateness, payer source compatibility, bed availability, and service capability.
3. Verify Medicare, Medi-Cal, managed care, HMO, and secondary insurance coverage.
4. Coordinate with nursing leadership, therapy, social services, and interdisciplinary teams regarding admission appropriateness and care needs.
5. Communicate admission criteria, available services, payer sources, and post-acute care options to residents, families, and referral sources.
6. Coordinate admissions paperwork, including Admission Agreements and required regulatory documentation.
7. Ensure all admission documentation is distributed to appropriate departments in a timely manner.
8. Enter and maintain accurate resident information in electronic healthcare and admissions systems.
9. Establish and maintain resident admission files and records.
10. Coordinate room readiness and admission logistics to ensure a positive resident arrival experience.
11. Facilitate smooth transitions of care from hospitals and other healthcare settings into Solheim.

1. Conduct professional facility tours for prospective residents, families, and referral partners.
2. Maintain ongoing communication with prospects and referral sources through phone calls, emails, visits, and follow-up activities.
3. Distribute marketing materials and educational resources regarding Solheim's services.
4. Coordinate and assist with marketing events, health fairs, educational programs, and community outreach initiatives.
5. Maintain inventory of marketing supplies, promotional materials, and brochures.
6. Maintain accurate records of outreach activities, referral contacts, tours, and marketing efforts.

1. Track and analyze referral activity, admissions metrics, conversion rates, outreach efforts, and census development data.
2. Prepare reports and recommendations for leadership regarding referral performance and growth opportunities.
3. Conduct satisfaction follow-up activities with discharged residents and families.
4. Support quality improvement initiatives related to admissions, customer satisfaction, referral management, and transition coordination.
5. Identify barriers impacting admissions, referrals, or transitions and recommend process improvements.

1. Maintain confidentiality of resident, family, and organizational information.
2. Ensure compliance with HIPAA, Medicare, Medi-Cal, managed care requirements, and applicable federal, state, and local regulations.
3. Adhere to payroll policies and timekeeping requirements.
4. Maintain regular attendance and professionalism in all interactions.
5. Perform other duties as assigned.

            EDUCATION/EXPERIENCE:

• Bachelor’s degree in Healthcare Administration, Marketing, Business, Nursing, Social Work, or

                  related field preferred.

• Minimum of three (3) years’ experience in: post-acute care, skilled nursing business development,

                  healthcare marketing, managed care, discharge planning, or related healthcare setting preferred.

• Experience working with hospitals, case managers, and referral networks is strongly preferred.

            SKILLS/KNOWLEDGE/ABILITY:

• Strong knowledge of: skilled nursing operations, Medicare, Medi-Cal, managed care, post-acute services, and discharge planning processes.
• Demonstrated business development and relationship management skills.
• Ability to independently manage outreach strategies and referral pipelines.  
• Ability to analyze admissions trends, referral data, and operational metrics.
• Excellent verbal and written communication skills.
• Ability to exercise sound judgment and independent decision-making.
• Ability to work collaboratively across departments.
• Professional presentation and public speaking skills preferred.

• Proficient in Microsoft Office and electronic healthcare systems.
• Strong organizational, project coordination, and time management skills with the ability to manage multiple priorities and deadlines.
• Desire and ability to work with ill, aged and disabled persons.
• Willingness and ability to read, write, speak, understand English and have the communications skills necessary to provide accurate information to residents and staff.
• Willingness and ability to follow written and verbal direction in English.
• Willingness and ability to maintain appropriate level of confidentiality and privacy.
• Willingness and ability to interact professionally with all customers, including the ill, aged, disabled persons and co-workers, individually and as part of a team.
• Willingness and ability to effectively handle multiple items/tasks as required and adapt favorably to changing priorities.
• Willingness and ability to make appropriate judgments, decisions and problem solving in a timely manner and within the context of the situation at hand.
• Ability to effectively prioritize items/tasks as required.
• Willingness and ability to effectively respond to emergency and/or crisis situations.
• Willingness and ability to take initiative and be a self-starter.
• Willingness and ability to understand and comply with Federal, State, and local regulations.

Salary : $83,000 - $88,000