What are the responsibilities and job description for the Sr Marketing Operations Specialist position at SolarWinds?
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
SolarWinds is undergoing a transformation toward our cloud future. This is a pivotal moment in our transformation, converting our customer base to subscription licensing of our flagship software, and acquiring new customers / cross-activating the installed base to our Observability, Service Management, and Database subscription portfolio. We are growing our team of expert technology strategists to deliver against this strategic vision, and maintain our Marketing commitment in support of this transformation.
Summary: The Marketing Operations Specialist is a highly motivated and detail-oriented Marketo program and Email Specialist. This role is responsible for building, optimizing, and reporting on Marketo-driven email programs that are crucial for generating demand across the business. The ideal candidate is a data-driven marketer passionate about using Marketo to create engaging experiences that drive engagement and conversations. They should be organized, self-starting, and eager to learn in a fast-paced environment.
Responsibilities:
- Configure, test, and deploy high-volume mass email distributions and automated email programs.
- Serve as the regional point-of-contact for marketing automation program build requests.
- Manage multiple marketing automation projects under tight deadlines.
- Implement dynamic content, segmentation, triggers, smart lists, and filter logic.
- Collaborate with the Data Engineer to report program performance to key stakeholders.
- Provide first-level support to technical and non-technical users of marketing automation tools.
- Be willing to learn or master other platforms in the Mar-Tech stack.
- Bring high energy and enthusiasm to a rapidly changing environment.
Qualifications:
- Deep knowledge of the fundamentals of email marketing.
- Minimum of 1-2 years of hands-on experience with marketing automation platforms (Marketo preferred).
- Bachelor's degree.
- Collaborative team player eager to jump in and learn.
- Analytical mindset.
- Strong written and communication skills.
- Strong organizational skills, attention to detail, and the ability to prioritize in a changing environment.
- Marketo Certified Associate and/or Marketo Certified Expert credentials - preferred.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
