What are the responsibilities and job description for the Digital Marketing Specialist position at Pinckney Harmon Marketing?
Digital Marketing Specialist
FULL TIME | SALARY
ROLE OVERVIEW:
Pinckney Marketing is currently seeking a knowledgeable and experienced Digital Marketing Specialist to join our team. The ideal candidate for this position should have at least 2 years of experience in paid search, paid media, campaign execution, and management, and confidence in implementing digital marketing strategies.
ROLE RESPONSIBILITIES:
- Executing paid social (Facebook/Instagram) and paid search (Google & Microsoft Ads - Search, Display & YouTube) campaigns, optimizations, and reporting for target audience growth and sales performance goals
- Execution of strategies and tests to improve campaign performance and optimize spend
- Optimize and create campaigns, keyword targets, and ad copy
- Planning and optimizing media to hit defined KPI targets such as Traffic Quality, Revenue, Conversion Rate, Cost, etc
- Use reporting and data analytics tools, including Google Data Studio and Google Analytics
- Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line
- Ensuring a positive ROI on client spending and PPC ad campaigning
- Assist with planning and managing campaign performance, account setup, and strategy development
QUALIFICATIONS:
- 2 years of experience with a proven track record of success in meeting performance goals and metrics in paid search campaigns
- Proficiency with Google and Meta Ads
- Proficiency in Microsoft Excel and Google Suite
- Demonstrated ability to synthesize data into actionable items and communicate recommendations effectively
- Excellent organizational and time management skills
- Desire to work in a collaborative, analytically driven environment
BENEFITS:
- Medical, Vision, Dental insurance
- Retirement Planning with 401(k) match
- Team Building Outings
- Community Outreach & Involvement
- Paid Time Off package