Digital Marketing Specialist

Digital Marketing Specialist

FULL TIME  |  SALARY

ROLE OVERVIEW:

Pinckney Marketing is currently seeking a knowledgeable and experienced Digital Marketing Specialist to join our team. The ideal candidate for this position should have at least 2 years of experience in paid search, paid media, campaign execution, and management, and confidence in implementing digital marketing strategies.

ROLE RESPONSIBILITIES:

• Executing paid social (Facebook/Instagram) and paid search (Google & Microsoft Ads - Search, Display & YouTube) campaigns, optimizations, and reporting for target audience growth and sales performance goals
• Execution of strategies and tests to improve campaign performance and optimize spend
• Optimize and create campaigns, keyword targets, and ad copy
• Planning and optimizing media to hit defined KPI targets such as Traffic Quality, Revenue, Conversion Rate, Cost, etc
• Use reporting and data analytics tools, including Google Data Studio and Google Analytics
• Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line
• Ensuring a positive ROI on client spending and PPC ad campaigning
• Assist with planning and managing campaign performance, account setup, and strategy development

QUALIFICATIONS: 

• 2 years of experience with a proven track record of success in meeting performance goals and metrics in paid search campaigns
• Proficiency with Google and Meta Ads
• Proficiency in Microsoft Excel and Google Suite
• Demonstrated ability to synthesize data into actionable items and communicate recommendations effectively
• Excellent organizational and time management skills
• Desire to work in a collaborative, analytically driven environment

BENEFITS: 

• Medical, Vision, Dental insurance
• Retirement Planning with 401(k) match
• Team Building Outings
• Community Outreach & Involvement
• Paid Time Off package