What are the responsibilities and job description for the Sr Manager of Corporate Marketing position at Sol-Ark?
***MUST HAVE SOLAR INDUSTRY EXPERIENCE!
As the Senior Manager of Corporate Marketing at Sol-Ark, you will play a key role in shaping and executing Sol-ark’s brand narrative and executing high impact marketing initiatives in alignment with company business objectives. Reporting directly to the VP, Marketing, this position requires a blend of creativity, strategic thinking, and operational excellence to drive brand awareness, digital presence, and customer engagement across multiple channels.
You will collaborate closely with cross-functional teams including Product Marketing, Product Management, Sales, and Engineering to ensure consistent and compelling communication of Sol-Ark’s value proposition.
Location: Full-time W-2 ONSITE opportunity (not remote)!
Work Eligibility:
- Candidates must be legally authorized to work in the United States without requiring employer-sponsored visa sponsorship now or in the future.
- Candidates must have permanent work authorization in the United States. Sol-Ark does not provide visa sponsorship, including but not limited to F-1 CPT, F-1 OPT (including STEM OPT), H-1B, or any other employment-based visa requiring future sponsorship.
Key Responsibilities:
Strategic Marketing Leadership:
- Partner with the VP of Marketing to develop and implement Sol-Ark’s corporate marketing strategy.
- Align brand messaging and visual identity across all touchpoints, from digital assets to trade events.
Cross-Functional Collaboration:
- Work closely with Product Marketing, Sales, and Engineering to synchronize corporate and product messaging.
- Translate technical product information into clear, impactful marketing content.
Digital Marketing and Web Presence:
- Oversee Sol-Ark's website strategy, SEO/SEM, and content to ensure a compelling and optimized online presence.
- Lead digital marketing campaigns and analyze performance data to continuously refine ROI and lead generation.
Marketing Collateral & Content:
- Supervise the creation of product brochures, one-pagers, presentations, and other brand materials.
- Maintain a consistent tone, design, and messaging framework across all marketing assets.
Social Media & Video:
- Drive social media strategy to expand brand reach and engagement.
- Oversee the production of promotional, educational, and partnership videos showcasing Sol-Ark’s innovation and customer success stories.
Tradeshows & Events:
- Lead the planning, coordination, and execution of trade shows, conferences, and promotional events.
- Manage booth design, logistics, and engagement strategies to maximize visibility and ROI.
Qualifications:
- 7 years of progressive experience in corporate marketing, ideally within the solar, energy storage, or clean-tech sector.
- Proven success developing and executing integrated marketing campaigns.
- Strong leadership and communication skills, with the ability to manage cross-functional teams and vendors.
- Expertise in digital marketing tools, analytics platforms, and CRM systems.
- Experience in event marketing, branding, and content strategy.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (advanced degree or relevant certifications a plus).
Benefits:
Salary and Benefits: We offer a competitive salary and performance-based bonus program, top-tier benefits package, including medical, dental, and vision insurance, 401(k), and paid time off.