Product Marketing Manager - Residential

Location: Allen, TX preferred. Remote can be accommodated for the right candidate.

Work Eligibility

• Candidates must be legally authorized to work in the United States without requiring employer-sponsored visa sponsorship now or in the future.
• At this time, Sol-Ark is unable to consider candidates on OPT, H1B, CPT or any status that will require sponsorship now or in the future.
  
  

Job Summary: The Product Marketing Manager - Residential will lead the development and execution of marketing strategies for Sol-Ark’s residential product portfolio. This role will focus on crafting compelling unique value propositions (UVPs), creating sales and customer presentations, defining product positioning, defining marketing collateral requirements, leading marketing campaigns, and conducting competitive comparisons tailored to the residential vertical. The ideal candidate is a strategic thinker with a passion for solar & energy and a proven ability to translate technical product features into customer-centric messaging.

Key Responsibilities

• Product Positioning and UVP Development: Create and refine clear, compelling unique value propositions (UVPs) for Sol-Ark’s residential products, including hybrid inverters, energy storage systems, cloud monitoring software, SaaS offers, mobile apps, and balance of systems components (e.g., RSD, metering, OCP & switchgear).
• Competitive Comparisons and Positioning: Analyze competitor products and strategies to develop competitive comparisons, highlighting Sol-Ark’s advantages and differentiating features in the residential solar market to strengthen product positioning.
• Sales and Customer Presentations: Develop high-impact presentations for sales teams and customers, showcasing product benefits, technical advantages, competitive differentiators, and use cases tailored to residential audiences.
• Marketing Collateral Generation: Produce engaging marketing materials, including brochures, datasheets, whitepapers, case studies, and digital content, to support sales efforts and customer education.
• Marketing Campaigns: Plan, execute, and measure multi-channel marketing campaigns to drive awareness, demand, and adoption of Sol-Ark’s residential products, collaborating with internal teams and external partners.
• Market Research and Insights: Conduct competitive analysis, market research, and customer feedback studies to inform product positioning and identify opportunities for differentiation in the residential solar market.
• Cross-Functional Collaboration: Partner with product management, engineering, sales, and customer success teams to align marketing strategies with product roadmaps and customer needs.
• Brand Advocacy: Act as a brand ambassador, ensuring consistent messaging and positioning across all marketing touchpoints, including websites, social media, trade shows, and industry events.
• Performance Tracking: Monitor and report on the effectiveness of marketing campaigns and collateral, using data-driven insights to optimize strategies and achieve KPIs.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or technical background in renewable energy is a plus.
• 3 years of experience in product marketing, preferably in the renewable energy, power electronics, energy or technology sectors.
• Strong understanding of residential solar products, including hybrid inverters, energy storage, and software solutions (cloud monitoring, SaaS, mobile app deployment).
• Proven ability to develop UVPs, product positioning, competitive comparisons, and customer-facing marketing materials.
• Experience creating and executing successful marketing campaigns across digital and traditional channels.
• Excellent communication and storytelling skills, with the ability to translate complex technical concepts into clear, customer-focused messaging.
• Proficiency in digital marketing tools (e.g., CRM, marketing automation, Google Analytics) and presentation software (e.g., PowerPoint, Canva).
• Analytical mindset with experience using data to drive marketing decisions and measure campaign performance.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Passion for renewable energy and a commitment to advancing sustainable solutions.
  
  

Preferred Skills

• Knowledge of electrical fundamentals and power electronics and their role in a comprehensive residential solar ecosystem.
• Experience explaining and promoting SaaS solutions, mobile apps, or cloud-based monitoring solutions.
• Familiarity with the residential solar market, including trends, customer needs, and competitive landscape.
  
  

Benefits

We offer a competitive salary and performance-based bonus program, top-tier benefits package, including medical, dental, and vision insurance, 401(k), and paid time off.