What are the responsibilities and job description for the Senior SEM Account Manager position at Softline Solutions?
About Softline Solutions
Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.
About The Role
We are seeking a Senior SEM Account Manager to join our fast-paced digital marketing agency and lead strategy, execution, and performance growth for a portfolio of larger lead generation-focused clients. This role is ideal for an experienced paid media professional who combines strong analytical thinking, client-facing leadership, and operational organization within a collaborative agency environment.
The ideal candidate has deep hands-on experience building and optimizing paid media campaigns while also leading performance analysis, strategic planning, and cross-functional execution across Creative, CRO, Analytics, and Development teams.
This is a high-impact role with significant ownership, visibility, and growth potential.
What You'll Do
110,000 - 135,000 USD per year(Softline HQ)
Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.
About The Role
We are seeking a Senior SEM Account Manager to join our fast-paced digital marketing agency and lead strategy, execution, and performance growth for a portfolio of larger lead generation-focused clients. This role is ideal for an experienced paid media professional who combines strong analytical thinking, client-facing leadership, and operational organization within a collaborative agency environment.
The ideal candidate has deep hands-on experience building and optimizing paid media campaigns while also leading performance analysis, strategic planning, and cross-functional execution across Creative, CRO, Analytics, and Development teams.
This is a high-impact role with significant ownership, visibility, and growth potential.
What You'll Do
- Build, launch, manage, and optimize paid media campaigns across:
- Google Ads (Search, Performance Max, Display, YouTube)
- Microsoft Ads
- Meta (Facebook / Instagram)
- Additional platforms including LinkedIn, TikTok, Criteo, AdRoll, and other emerging channels
- Manage a focused portfolio of larger lead generation accounts with complex funnels and aggressive growth goals
- Lead client-facing performance reviews, strategic planning sessions, and growth discussions
- Analyze campaign, funnel, and conversion data to identify optimization opportunities and performance trends
- Develop forecasting models, budget allocation recommendations, and KPI reporting frameworks
- Collaborate cross-functionally with CRO, Creative, SEO, Analytics, and Development teams to improve conversion performance and user journey outcomes
- Translate business objectives into actionable media, landing page, and testing strategies
- Manage workflows, timelines, and campaign execution using project management platforms such as Jira and Confluence
- Coordinate deliverables across internal teams while maintaining accountability and execution quality
- Implement and troubleshoot tracking solutions using GA4, GTM, platform pixels, and conversion APIs
- Maintain strong organizational discipline while balancing multiple priorities and deadlines
- 5 years of SEM / Paid Media experience within a digital marketing agency environment
- Proven experience managing larger lead generation-focused accounts
- Strong hands-on expertise in Google Ads, Microsoft Ads, and Meta platforms
- Demonstrated ability to build, implement, manage, and optimize paid marketing campaigns from strategy through execution
- Advanced analytical skills with experience interpreting performance data and translating insights into strategic recommendations
- Strong proficiency in GA4, Google Tag Manager, Excel, and Google Sheets
- Experience with data visualization and reporting tools such as Power BI, Looker Studio, or BigQuery preferred
- Experience working cross-functionally with CRO and Creative teams in a testing and optimization-focused environment
- Familiarity with A/B testing strategy, landing page optimization, and conversion funnel analysis
- Experience using Jira, Confluence, and structured project management workflows within collaborative agency teams
- Strong client communication and presentation skills
- Highly organized with the ability to manage competing priorities in a fast-paced environment
- High-growth agency environment with strong career advancement opportunities
- Strategic ownership over meaningful client accounts
- Collaborative culture with integrated Paid Media, CRO, Creative, and Analytics teams
- Opportunity to influence performance strategy and client growth at scale
110,000 - 135,000 USD per year(Softline HQ)