Senior Account Manager / Director

Senior National Account Manager / National Account Director, Target

(US Market – Entry & Expansion Focus)

• Position Summary

The Senior National Account Manager / National Account Director, Target will lead Bc Babycare’s strategic entry and long-term growth within Target and selected key national accounts.

This role is primarily responsible for driving a 0→1 retail breakthrough at Target, including building the commercial foundation, securing initial distribution, and establishing Bc Babycare as a credible and competitive brand in the U.S. baby category.

In addition to Target, the role may also support expansion into other strategic retail channels as needed.

• Key Responsibilities

1.Target Market Entry Strategy (0→1 Focus)

• Develop and execute a comprehensive Target entry strategy, including positioning, pricing architecture, and go-to-market roadmap
• Lead all sell-in efforts to Target, including buyer outreach, pitch development, and line review presentations
• Identify the optimal entry point (category, SKU selection, price tier) to maximize probability of acceptance
• Build a compelling retailer value proposition based on data, consumer insights, and category gaps

2.Buyer Engagement & Relationship Building

• Proactively identify and establish relationships with Target Buyers, Category Managers, and relevant stakeholders
• Lead all communication and negotiation processes with Target
• Translate Bc Babycare’s brand story into retailer-relevant, data-driven narratives
• Navigate internal Target decision-making processes to drive listing approvals

3.Sell-in Excellence & Line Review Leadership

3.1 Own end-to-end preparation for line reviews and assortment discussions

• Develop best-in-class sell-in decks, including: Category insights，Competitive benchmarking，Financial justification (margin, velocity, GMROI)
• Define launch strategy including:
• SKU assortment
• Pricing & margin structure
• Promotional plan

3.2 Pre-Launch Commercial & Operational Readiness

3.3 Partner with cross-functional teams to ensure full readiness for retail entry:

• Packaging compliance (retail-ready, Target-aligned)
• Supply chain setup (OTIF capability, inventory planning)
• Regulatory and safety compliance (critical for baby category)
• Build initial forecast and inventory strategy to support launch

3.4 Multi-Channel Expansion (Secondary Responsibility)

• Support expansion into additional U.S. retail channels (e.g., mass, specialty, or online-first retailers)
• Leverage learnings from Target strategy to scale into other accounts

4.Commercial Model & Financial Planning

4.1 Build and validate the Target P&L model, including:

• Pricing waterfall
• Trade spend assumptions
• Margin structure

4.2 Ensure financial viability before market entry

4.3 Define promotional and funding strategy aligned with retailer expectations

5.Cross-Functional Leadership

• Act as the central point of coordination across Sales, Marketing, Product, Supply Chain, and Finance
• Align internal teams around U.S. retail entry strategy and priorities
• Drive execution discipline and accountability