Director of Sales, Ecommerce

Sofidel America is a leading manufacturer of tissue paper products and part of the Sofidel Group, one of the world's largest tissue producers. Through innovation, sustainability, and operational excellence, we serve retailers, distributors, and consumers across North America.

Sofidel America is seeking an experienced and strategic Director of Sales, Ecommerce, to join our Horsham, PA office. This role will report to the Senior Director of Sales, Ecommerce to coordinate & lead ecommerce sales initiatives across private label, B2B, and retail ecommerce channels, driving revenue growth and strengthening customer partnerships.

Key Responsibilities

• Develop and lead the ecommerce sales strategy to drive revenue, profitability, and market share across private label, B2B, and retail ecommerce accounts.
• Own senior level customer relationships with key retail ecommerce partners, marketplaces, and private label decision makers.
• Create and execute joint business plans that support retailer growth objectives, category expansion, assortment optimization, promotional calendars, and pricing alignment.
• Lead private label business development efforts, including identifying growth opportunities, supporting line reviews, and developing customer specific growth strategies.
• Analyze sales performance, digital shelf trends, category insights, retailer scorecards, and competitive activity to identify risks and opportunities.
• Partner with internal teams to ensure successful execution of new product launches, retailer transitions, promotional events, inventory planning, and customer programs.
• Lead customer negotiations related to pricing, trade investment, annual planning, and commercial terms within company guidelines.
• Monitor online assortment, content quality, availability, and conversion drivers to improve retailer performance and the digital shopper experience.
• Provide leadership, coaching, and direction to team members and cross functional contributors supporting ecommerce and private label growth.
• Build strong internal alignment with Finance, Supply Chain, Customer Service, Marketing, and Operations to support accurate forecasting and operational execution.
• Present business updates, forecasts, risks, and strategic recommendations to senior leadership on a regular basis.
  
  
  

Requirements:

• Bachelor's degree in Business, Marketing, Sales, or a related field.
• Seven or more years of progressive sales or account management experience.
• Three or more years of experience in ecommerce, digital commerce, retail sales, or omnichannel leadership.
• Proven success managing strategic retail customer relationships and delivering revenue growth within a consumer-packaged goods or private label environment.
• Strong experience in joint business planning, category strategy, forecasting, pricing, trade management, and performance analysis.
• Demonstrated ability to work cross functionally and influence decisions across commercial, category, and operational teams.
• Strong analytical, communication, negotiation, and presentation skills.
• Ability to travel as needed to support customer meetings, line reviews, business reviews, and internal planning sessions.
  
  
  

Why Join Sofidel:

Annual compensation will be commensurate with experience and qualifications and include:

• Competitive Base Salary
• Annual Incentive Bonus Opportunity
• Monthly Car Allowance
• Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Time Off and Company Holidays
• Professional Development Opportunities
  
  
  

Equal Opportunity Employer

Sofidel America is an equal opportunity employer and is committed to the spirit and letter of all federal, state, and local laws and regulations pertaining to equal opportunity.