Product Marketing Associate

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Who We Are

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

We are seeking a highly motivated and enthusiastic Product Marketing Associate to join our dynamic marketing team. This is an entry-level position perfect for a recent graduate or someone with up to one year of experience in a marketing-related role. You will play a crucial role in helping us bring our products to market and communicate their value to our target audience. This role offers an excellent opportunity to learn and grow in the field of product marketing, working closely with product management, sales, and the broader marketing team.

What You’ll Do

• Market and Competitive Analysis: Conduct research to understand our target markets, customer needs, and competitive landscape. Help create and maintain competitive analysis documents.
• Go-to-Market (GTM) Support: Assist in the planning and execution of product launches. This includes helping to create launch plans, developing internal communications, and coordinating with various teams.
• Customer and User Insights: Assist in gathering customer feedback and insights through surveys, interviews, and data analysis to inform product development and marketing strategy.
• Performance Monitoring: Help track and analyze the performance of marketing campaigns and product launches, providing insights to optimize future efforts.
  
  

What You’ll Need

• You will have graduated and your highest level of education is only a Bachelor’s Degree in Marketing, Communications, Business or related major (Spring 2025 New Grads or within 1 year of graduation)
• You are available to start working immediately
• No more than 12 months of professional full-time work experience (excluding internships and research assistant roles)
• Reside in the United States and attend a university in the US
• Previous experience in a marketing, communications, or business-related role (internships count!)
• Strong written and verbal communication skills. A portfolio or writing samples are a plus.
• Excellent research and analytical skills.
• A proactive, can-do attitude with a willingness to learn and adapt in a fast-paced environment.
• Ability to work both independently and collaboratively within a team.
• Familiarity with marketing principles and digital marketing tools (e.g., Google Analytics, social media platforms, email marketing software) is a plus.
• Proficiency in Microsoft Office Suite or Google Workspace.
  
  

Why You'll Love Working Here

> Internship Benefits: View Link

> Full Time University Grad Benefits: View Link

Internship Highlights Include

In addition to a unique and challenging professional experience, interns will also receive perks such as invites to Member events, and more!

• Personalized Mentorship Program
• Fully stocked kitchen (snacks & drinks)
• Access to senior leadership, including round tables with executives across all functions of SoFi
  
  

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.